By Blake Ng — 25 Jun 2017
Creating an Instagram profile and launching a feed on the image-centric social networking site is not enough. Your tour and activity company needs to be able to generate a significant number of followers — some of which are past customers, future travelers or simply those who enjoy seeing pictures of faraway places on their feeds. In addition, you need to get the likes and comments necessary to stay relevant on the feed and improve your brand identity.
Tourism Australia — Given the fact that Tourism Australia has more than 2.4 million followers on Instagram and averages about 56,000 likes per post, it’s safe to say they know how to promote their brand on Instagram. They post vivid, colorful and interesting photographs that are designed to increase engagement and spark interest amongst their followers. Just a quick glimpse of their feed would make anyone want to book a trip to Australia in order to experience the Land Down Under.
Promoting your tour and activity company on social media is a cost-effective way to market your products and increase your bookings. In addition to utilizing the various social media platforms, you also should consider implementing a distribution strategy that allows you to connect to industry agents who can help you resell your tours and activities. This is the best way to maximize your bookings and improve your brand recognition around the globe. In order to find out more about distributing your tours and activities, download the Rezdy distribution ebook today.