By Blake Ng — 28 Dec 2015
Tour and activity providers need to enhance their online presence not only for a global audience that might be interested in traveling to their location, but also to their local customers who may want to utilize their services. Localizing your business with the most innovative social networking sites ensures that customers can find your company when they need your services, and it’s a critical step in any SEO campaign.
Google+ Local pages are beneficial not only because they provide search engine users with more information about your company, but they are indexed by the search engine which allows them to be a powerful SEO tool.
Your local business page is different from a personal Facebook profile. You will went to set up a business page in order to utilize Facebook in the best way possible for your business.
As a tour and activity provider, you should consider setting up both a Google+ Local page as well as a Facebook Local Business page. This shows up in the search engine results and helps you rank higher for location specific searches.
Social networking sites are one of the most powerful tools online today for tour and activity providers. By creating an SEO strategy that takes into account local listings as well as powerful web content, you can launch your business to the next level. For more information on marketing your tour and activity company to the right audience, download our social media E-book for more tips.