By Taz Bareham — 18 Sep 2016
Small businesses have one major advantage over large corporations, particularly in the travel industry: They offer a personalized, local experience that can’t be found anywhere else. This can be beneficial in a variety of ways, but particularly on travel review sites. In many cases, small businesses earn higher rankings than their corporate competitors. It can take a bit of work though to earn those reviews, so here’s a few techniques you can use in order to generate additional reviews for your small tour and activity company.
3 Tips for Increasing the Reviews You Receive
By providing excellent customer service and high-quality tours and activities, you will easily earn powerful, valuable reviews that will increase your rankings on the most popular search engines and travel review sites. In addition, as a small business owner, your customers recognize the power of their feedback and they often want to reward your hard work with the praise you deserve. Travelers are more likely to leave reviews for small businesses than they are for larger, corporate tour companies. In fact, out of 100 travelers at a small tour company, you might earn 50 reviews. Conversely, a larger travel company may only convince 10 percent of their customers to leave reviews. Reviews play a pivotal role in your online presence and in your overall success, so it’s important to make them a priority.