By Blake Ng — 21 Jan 2020
The bush fire that is blazing across the continent in Australia has made headlines around the globe and shattered the hearts of millions of people worldwide. However, despite this catastrophe, Australian tourism companies and destination management organizations are finding that travelers are still both willing and able to come to the country for their previously booked vacation.
A recent Skift article noted that despite the fact that media outlets around the world are showcasing images of a continent on fire, travelers have not been deterred. Tourism officials in Australia held their breath as the fires peaked in intensity, and travelers began to realize that the bush fire would continue to burn for months to come. The news couldn’t have come at a worse time for the travel industry, as an influx of Asian tourists were planning vacations to Australia to celebrate the Lunar New Year.
However, a combination of effective communication and teamwork on the part of the destination management organization helped Australian tourism businesses avoid excessive cancellations. It’s true that some luxury resorts and accommodations have had to close due to their proximity to the bush fire, but the vast majority of places are able to operate as usual and welcome travelers.
This is all excellent news for Australia during a time when good news is much-needed. Tour and activity companies — regardless of their location or destination — can learn a valuable lesson. No one is immune to natural disasters or catastrophes, so these tips can help you focus on stemming cancellations in the event of an unexpected calamity:
When faced with a catastrophe — be it a natural disaster or a man-made incident — you are going to want to have the best possible technology in place at your business. The right technology will allow you to be prepared and ultimately make decisions that can be efficiently and effectively implemented.
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