By Taz Bareham — 5 Sep 2014
If you’ve been working in tourism long, you will have heard about sustainable tourism. It’s an important topic that needs to be addressed by all of those working in tourism, including tour and activity operators.
Here’s what you need to know about sustainable tourism, and how you can help.
While you may be familiar with the effects of pollution and global warming, sometimes it takes some hard-hitting facts to make you realise just how much of an impact we have on the environment:
So we definitely should care and try to turn that around, using sustainable practices when running tours or activities.
The World Tourism Organisation defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.”
It’s not just about trying to reduce the negative environmental impacts you make, but its also about using tourism to help local communities and raise support for conservation.
The GST Council reports that sustainable tourism is still considered a niche, but big brands are starting to take the right steps towards achieving sustainability.
A big concern is ‘greenwashing’, which is when PR is deceptively used to promote a perception that an organisation’s products, aims and policies are environmentally friendly.
Challenges being faced:
Opportunities on the horizon:
Your business can certainly help support the three pillars of sustainability.
As long as you try to keep your environmental footprint small, you are doing your part. What are your thoughts on sustainable tourism? Share them with us in the comments section below.
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