By Blake Ng — 15 Jul 2018
Your tour and activity company may offer the most interactive and engaging options for any traveler in your destination, but without the right marketing strategy in place, no one will know about them. Most tour operators have to decide between using in-house marketing or hiring an external marketing agency to run their campaigns.
Depending on the size of your tour and activity company, an in-house marketing team may range from one professional to a team of 3-5 people who take care of creating and implementing your marketing strategy. They work directly for you. An external marketing agency is a third party that specializes in designing and executive personalized marketing plans for businesses within your industry. You and the marketing agency will create a contract for marketing services that works best for your particular circumstances.
Read more: Marketing Tip: How to Promote Your Small Tour or Activity Business
It is possible to have the best of both worlds. With the Rezdy Advantage Plan, you receive all of the benefits of the Rezdy online booking system coupled with the expertise of an external digital marketing firm. Learn more about the Rezdy Advantage Plan now.