By Taz Bareham — 19 Jun 2013
Whether you are driving the double decker bus to all of the famous sites around your city, or you are guiding a group of kayakers through the open ocean, you still need to be thinking about the online aspect of your business.
Social content doesn’t create itself, and you will want to be continuously developing content to disperse on your various social media accounts.
There are many ways to give an amazing tour for your customers while still generating the content you need — be it videos, photos or simply statuses — to keep your business buzzing online:
Images and videos are really important for your marketing. Perhaps you offer whale watching tours and you see a beautiful humpback whale breech right in front of you.
If you’re into new social networks, you might want to try out Vine, too. It lets you create 6-second loop videos really easily, which you can share on Twitter.
For instance, if you give walking tours of a big city and a guest runs into a celebrity, get on Twitter right away and post about this exciting moment of happenstance. Don’t forget to follow it up with a tweet to ask people to book! By providing past, present and future visitors with insights into your daily tours, they will be more apt to make a reservation with your company.
Before you take your group out on the tour, be sure to let them know what the hashtag is so they can use it. Travelers today are constantly posting updates about their vacations and holidays to their social media accounts, and using a hashtag can help them connect with other people on the tour. Not to mention, it helps you with creating content and promoting your business.
Shamrock Financial notes that you can specify the time and date that you want each post to show up, allowing you to plan ahead. This gives the appearance that you are working constantly at providing new and interesting information in order to engage your customers. You’re the only one who has to know that you’re really out having fun with your customers all day, showing them the sights and sounds of your area.
The most popular tools are Tweetdeck and Hootsuite. Although Tweetdeck is owned by Twitter, we recommend Hootsuite. You can sign up and add up to 5 accounts for free.
Whether this means having them instantly upload their photos to Instagram, or asking them to be a guest blogger for your site, you will want to encourage everyone to share their positive experiences with other future travelers. Remember, the more people that recommend your company and talk about your tours and activities, the more validity you will have when it comes to generating buzz online.
In short, absolutely! If you are comfortable doing so, you can use your personal account to promote your business. As long as you don’t say anything that will reflect negatively on your business, it can only be good for your business, as it lets people see the human aspect behind your business.
Penny C. Sansevieri discussed this topic in a column published on the Huffington Post. She advises business owners to use their personal profile to inform people about their business rather than sell them on products or services.
Instead of asking your friends and family to share status updates about sales and promotions, simply show off a photograph or provide a bit of information about what you offer at your location.
Managing your business social media accounts can be overwhelming, but when you take the time to create content while you are doing your daily tasks you will find it much easier to manage.
Taking a few photos or tweeting a quick update takes literally seconds of your time, and it’s a worthwhile investment. Social media is the way that travelers are connecting with businesses today, and by engaging these potential tourists you will see a direct impact on your sales, reservations and profits.
For more tips on social media marketing for tours and activities, download our comprehensive ebook:
Today’s great topic idea came from Michael Ngalia of OMY Amsterdam Tours.