By Taz Bareham — 12 Mar 2017
The travel industry is notorious for relying on trends and predictions. Experts are always saying to watch out for a certain market segment, because they are planning to travel the globe in the next year. They might suggest that a particular type of tour — such as an adventure or culinary experience — is going to be more popular than other options during the height of the travel season. Then the next year comes along and with it the next round of trends. You can’t completely reinvent your business every year in the face of every passing fad. However, every now and then along comes a more lasting trend to which you need to adapt regardless of what happens. Offering real-time availability on your website is an absolute necessity when it comes to surviving in the competitive, global travel market that exists today.
It is important to be aware of all trends, but at the same time you need to know which ones are passing fads and which are here to stay. You may not need to adapt your business for every passing fad, but a lasting trend like the need for real-time availability is one you will need to incorporate.
Real-time availability is also necessary if you plan on increasing your distribution network in hopes of improving your brand recognition across the industry. Agents need to have access to live information about the actual availability of your tours, or else they are not going to be able to book their customers with your company. The Rezdy Channel Manager broadcasts your real-time availability to all of your associated agents from the one place. In order to learn more about the importance of real-time availability and how it can impact the effectiveness of your distribution strategy, download the Rezdy distribution ebook today.