By Blake Ng — 28 Jan 2018
Creating a well-rounded distribution strategy requires you to partner with different types of agents. Wholesalers are a valuable distribution channel that can help you increase your bookings while also allowing you to generate the revenue you need to grow your business. So, here’s a few tips for working with wholesalers.
Wholesalers are distribution agents within the travel industry who generally market travel products to retail travel agents. In most cases, wholesalers are looking for travel products — including tours and activities — that can be packaged into an itinerary and sold to a retail travel agent. This is due to the fact that most travelers who work with retail agents are looking for all-inclusive packages for an affordable price.
Wholesalers are an important piece to your distribution puzzle, but they certainly aren’t the only component to an effective distribution strategy. To learn more about distributing your products and growing your brand on a global scale, download the Rezdy online distribution ebook today.