35+ creative travels and tour ideas for your tourism business

Updated August 2023 – Are you weary of the monotonous 9 to 5 routine or feeling confined to your desk on a glorious day? Whether you’re aiming to break free from the grind or seeking to elevate your tourism business to new heights, the realm of possibilities awaits. Within the vast expanse of the tourism industry lies the canvas for an incredible business venture. It’s not just about forging a lucrative business, but about channeling your passion into a travel-related venture that resonates with your know-how and aspirations.

Amidst this landscape of opportunities, the spark of a great business idea can set the stage for crafting a truly profitable business. If you’re prepared to infuse your love for experiences with strategic thinking, get ready to unveil over 35 exciting tours and travel business ideas in our latest compilation. Your journey toward a rewarding and unforgettable business experience begins here.

Getting into the tour operator industry

The tourism industry is such a rewarding one to work in. As a tour or activity operator, you can spend your days with great people, share your special part of the world and even raise awareness of important cultural or environmental values.

Of course, even if you don’t directly run tours and activities there are many different ways to build an amazing career in tourism. You could run a travel-related business. For example, if you’re a travel photographer, you could run your own travel photography business. Some other type of business ideas are souvenir shops, hiking gear rentals, running a travel blog or becoming a travel blogger, or even providing catering for tour and activity operators.

Staying open-minded will help you find your ideal niche in the industry and help you achieve your goal of becoming an entrepreneur within the tourism space!

5 tourism business ideas to get started with

1. Tours

When you offer travel tours, you’re offering an enjoyable journey of some kindled by an experienced guide. Some of the hottest tours and travels business ideas right now include:

• Walking tours and bike tours
• Snorkeling tours
• Tours that take into account growing wine and food tourism trends, such as Hideaway Private Tours, Black Swan Tours, Darwin Gourmet Tours, and Mullarkey Tours
• Ghost or haunted location tours
• Scenic guided tours, such as Italy Pass Tours, Wineglass Bay Discovery Tours, Meteora Thrones, and Bruny Island Safari

There may also be a gap in your local area for a niche tour guide business. For example: if your hometown was the birthplace of a famous musician or even a centuries-old famous cuisine, there could be a perfect opportunity to tap into that interest!

Keep in mind there are two big growth areas to consider when it comes to offering tours for the modern traveler:

• Sustainable and ecotourism, because guests increasingly want to minimize their environmental impact when traveling. Find out more about proactive steps that sustainable tour operators can take here
• Culturally and socially responsible tours, where guests look for a genuine experience connecting with local people and practices

2. Activities

Tourism activities can encompass a vast array of options from the relaxing to the extreme! These could involve physical activities, connection with natural environments, or even incorporate virtual reality. Unique experiences such as hot air balloon rides are also an option for relaxing activities that involve a thrilling side to them. You could also consider more recent technology that people might be itching to try out, such as jet boarding, flyboarding, and indoor skydiving. There may also be an opportunity to offer intentionally tech-free experiences – such as a retreat with no mobile reception where people can unwind!

Here are some other popular tourist activity ideas:

• Escape room experiences 
• Glowing art rooms or VR rooms
• Themed corporate retreats or glamping
• Modern summer camps or school camps
• Survival or bushcraft trips
• Fitness or wellbeing retreats

There are two big notable areas to consider for tour operator activities. Think about:

• Activities that are family and group friendly, which are becoming popular within the travel industry as social restrictions ease.
• Accessibility. Tourism business owners should be actively looking for ways to support equal access so everyone can enjoy their activities – as best as possible for the activity in question.

3. Attractions

As a travel software provider, we can say with certainty that experiential travel is huge right now. Considering that experiential tourist attractions have both local and long-distance appeal for travelers, they offer an impressive amount of opportunities for growing tourism businesses. These can range from heritage attractions and natural formations to cutting-edge art exhibitions.

Here are more relevant ideas for building an attraction that guests will be keen to visit:

• Amusement parks 
• Waterparks
• Niche museums and art galleries
• Festivals with amazing settings
• Garden and maze experiences
• Instagram-worthy photo rooms and experiences, such as Selfie Factory or Happy Place
• Magic shows, such as Gentleman Magician
• Farms, petting zoos, and horse riding such as Sun Valley Mares and Swan Valley Wagon Tours

Nostalgia and retro appeal are also big right now in attractions, with everything from arcade games to Australia’s ‘big things’ providing popular. Travelers are increasingly looking to explore the road less traveled and find novel experiences. So – even if you’re in a small regional area you could get in on the action by embracing the bizarre, weird, and wonderful!

4. Shuttles

As interstate and international travel resumes, there will be demand for airport transfers, shuttles, and unique transport options to and from accommodation. You might tap into the wedding transportation market, or offer fun journeys for birthdays, bachelor and bachelorette parties. Consider how you’ll separate your shuttle service from the rest with either a unique form of transport, added options like food and drink, or a distinctive driver who adds to the experience. You might consider offering:

• An airport shuttle business
• Traveler shuttles to accommodate tour and travel bookings
• A party bus or ferry
• Specialist pet or luggage delivery
• Unique transport such as tuk-tuks, school buses, or a custom limo 
• Premium shuttle services.

It’s also worth considering the notable events in your area and how people might want to travel to these. Guests may get excited about a festival bus that transports them from the city to the festival site complete with karaoke, as just one example!

5. Charters & equipment hire

Travelers love charter services because they can have a luxurious or far-flung experience without having to buy all the equipment or vehicles themselves! There are numerous forms of rental businesses you could run such as self-driven charters, car rentals, or equipment hire. You could even go a step further by providing an experienced skipper or pilot as part of the product package. Ideas for modern charter businesses include:

• Party yachts for relaxed island days
• Fishing charters 
• Houseboat charters
• Private river cruise charters
• Hovercraft charters
• Kayak, rafting, small boat hire, or paddle board
• Helicopter or small plane charters

For tour guides looking at how to run a charter boat business, it’s a great idea to promote the destination as well as the charter experience itself as the two go hand in hand.

A great charter experience is almost always about the escape from the everyday. It’s something guests are willing to splurge on, so be sure to consider ways you can elevate the experience. You can achieve this by offering optional extras and added services. If you are wondering how to sell tour packages with your charter service, extra bonuses like drink options, catering, entertainment, and DJs can help to boost your revenue.

6. Luxury vacation operators & Travel agency business

Guests love Luxury Vacations because they are money-rich but time-poor. They want to draw on the experience and expertise of their trusted travel agent or operator to discover the finest travel arrangements, boutique properties & off-the-beaten-track destinations. However, they may not have the time to research the thousands of options available to them. And because they may well only visit these destinations only once in their life and want to be sure they get the greatest possible experience. They’ll want the security of knowing they will be well looked after whilst visiting far-off countries with different languages and customs with which they are not familiar.

A great example of one such Luxury Vacation Operator is The Luxury Peru Travel Company. Their services provide guests with a chance to discover one of the Seven Wonders of the World – Machu Picchu – in absolute luxury.

Building your tours and travels business ideas in the tour operator industry

If you have a brilliant business idea in mind, then you may be raring to put the wheels in motion. There will be a few things to think about as you build out your business idea, such as finding the best name for your business, developing your business plan, and deciding how you’ll take bookings securely online with real-time availability. One big advantage in the tourism industry is also the ability to partner with resellers, distributors, and other tourism and travel businesses to grow your bookings faster.

Rezdy supports you with both online bookings and a distribution platform developed specifically for the experiences industry. We’re also here to support you as you start your business – simply register for your free 21-day trial or book a demo with the Rezdy team to see how we can help your business.

You can also explore our Resources section to find industry-specific guides across business operations, marketing, and more, with a range of free ebooks available to help you save time and increase your bookings. If you enjoyed this article – 35+ tours and travels business ideas – then make sure to follow the Rezdy blog. There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.