By Blake Ng — 19 Aug 2018
TripAdvisor provides tour operators with the opportunity not only to upload unlimited photos and videos, run advertisements and shape your business profile, but it inevitably fills your marketing campaign with user-driven content that will help bring your experience to life online.
Here are the top reasons why you should be taking advantage of this platform.
TripAdvisor can no longer be ignored because it is the world’s largest travel site. Globally, our latest Industry Research survey for 2018 revealed that the majority of respondents at 71.13% are connecting with TripAdvisor.
By signing up and filling your profile with content such as photos and videos, you’ll create a digital representation of the experience you sell. Over time your profile will be populated with spontaneous content (like reviews and photos) from your customers.
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According to our latest Global Industry Research results, review websites (for example TripAdvisor) was rated at 40.76% to be one of the most effective channels to increase visibility of the respondents’ tour and activity businesses.
With this in mind, a tour operator needs to think of two major things:
People will always trust reviews over your branded content – whether it’s from friends or from other online consumers. Listen to all the feedback you get and tweak your business if you’re noticing a pattern In cases where if someone is being rude, you will just have to respond in a professional and respectful way.
It’s important to utilise all your opportunities on the site. TripAdvisor offer tools to help tour operators create the ultimate online presence for their tour or activity.
Interested in learning more about the latest trends and insights for your tour and activity business? Download the newest Industry Survey eBooks today.
Want to find out more?
Get your hands on the Australia and New Zealand Industry Survey results:
Or grab the latest United States and Canada Industry Survey results: