By Blake Ng — 11 Feb 2018
Perhaps you made your website your priority in 2017. You spend the year perfecting its design, making sure that you included valuable tour descriptions and incorporating high-resolution photographs whenever possible. Now, in 2018, you need to make sure your hard work stays visible to your target audience. For this, you’re going to need to know what is up-and-coming in the world of SEO.
Search Engine Optimization, or SEO, is the practice of creating content for your website that helps increase your brand’s rankings on the search engine results page, and ultimately drive traffic to your website. The idea is to use SEO best practices to improve the visibility of your website, and to make sure that your website is within reach of motivated travelers who are most likely to book your tour products.
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These are the 2018 SEO trends you need to utilize within your tour and activity company:
The best SEO practices are constantly changing, so tour and activity operators have to consistently consider the latest trends within their website design. To learn more about SEO and other travel terminologies for modern tour and activity operators, download Rezdy’s Travel Tourism Glossary today.