By Taz Bareham — 28 Apr 2015
If the Internet changed the travel, tour and activity industry forever, then social media completely reinvented it.
As a tour and activity operator, you need to do more than just set up a social media account and update it every once in a while.
You have to monitor it on a regular basis, and listen to your customers (as well as their friends) that are conversing there.
These are the top tips for marketing your tour and activity on the most popular social networking sites:
Go beyond being social on Facebook. While it’s important to connect with your audience, post regular updates and interact with your customers, you need to do more in order to reach potential travelers.
Take advantage of the target ad opportunities that are available on Facebook, and invest in these promotions as part of your marketing plan.
Remember that many people are using Facebook on a smart phone or tablet device. In fact, a lot of users are on Facebook on a mobile device while they are traveling.
Post updates and place ads that will attract this audience, who may be on a vacation and interested in immediately booking one of your tours or activities.
Similar to Facebook, tour operators and activity providers can benefit from investing in advertisement opportunities on Instagram.
New clickable ads on Instagram allow tour and activity operators to showcase several different photographs before enticing the potential customer with a call to action. It allows the traveler to immerse themselves in the experience prior to purchasing a tour or excursion.
Post images that will inspire, and those that will be popular among your target audience.
A whimsical photo taken at a unique angle may get someone more interested in what they will experience while enjoying a tour or activity with you. A sunset photo is always a great choice, as these photos are popular and will generate plenty of activity.
Note that your target audience is most likely to be tweeting during their actual travel experience. Monitor your Twitter account.
Listen to your audience, and most importantly, respond. This allows you to deal with any issues in real time, and can increase your overall brand favorability. When you manage a situation well, your followers will know it.
Send tweets out to your followers that they want to see. If you have developed a recent promotion or discount for a popular tour, tweet about it.
It’s even better if you create a discount that is exclusive to Twitter users. They will be more likely to book with you quickly in order to take advantage of the opportunity.
Of course, these tips only graze the surface of marketing on social media. Your reach on social media is so vast and far, and there are so many opportunities available to access new customers and increase your online bookings.
In order to take advantage of every marketing opportunity on social media, read our social media ebook. It will provide you with the expert, in-depth guidance you need to make the most of your social media experience.