By Rezdy — 8 Feb 2012
Google Places is a great marketing tool for your tour and activity business and we discuss why this helps you extend your local online presence.
It is a powerful business directory that is free to use. It includes your location, description, photos, reviews and much more. You can even link your website and social media sites to your Google places listing.
Google places are displayed on the top of the page next to a map. Search results will include only places relevant to local queries. Maximum seven entries are displayed and each place has a red pin position on the map indicating location of the business. Customers can preview the listing, click on your website’s link or go to your Place page.
Claiming your free Google Place Page gives you opportunity to attract new customers. It takes only few minutes to create. You can share all information about your business by enhancing your Place Page. Adding photos, videos and special offers is a great way to optimise your Google places listing and increase your Google rank. A well optimised Place Page is more likely to appear on the first page in Google and receive more clicks.
The places listing allows you to interact with your customers; you can post promotions, live updates and respond to customer’s reviews. More content means highly optimised listing and better Google ranking. Additionally your business will appear in top search results on mobile devices. With one click your customers can see your business on a map and get directions to your location.
It is important to encourage your customers to leave feedback on your business or upload photos and videos of the activity on your Place Page. More feedback means better visibility. Google Places will separate content uploaded by you from the one of your customers. To stand out more you should also add coupons and vouchers.
Google ranking is not the only benefit of Google Places listing. You also get insights about online activity related to your business. You get access to powerful tools and reports that increase your customer knowledge. You learn what are your customers searching for, where are they coming from.
Google places helps you connect with your local customers and increase your online visibility. It is free and easy to manage. There is no better way to attract local customers to make online reservations of your tours and activities.