By Taz Bareham — 28 Jul 2016
It may only consist of a sentence or two, but a tour description can be the most powerful content on your website. These are the words that sell your tours to your prospective customers, and the description should target the travelers who are most likely to book that particular activity. You should write your tour description so as to segment your customers, as doing so helps ensure that the right people book the right products.
Don’t be afraid to highlight your style and showcase your personality in your tour descriptions. You may be a professional, but that doesn’t mean it has to be all business. Most of your customers are going to be embarking on a leisure trip, and they are ready to let loose and have a bit of fun. In addition to writing compelling tour descriptions, you also want to focus on other aspects of your online marketing strategy. To find out more information about the latest techniques and the best way to improve your online presence, download the Rezdy online marketing ebook today.