About Gold Coast Parasail

Gold Coast Parasail operates Australia’s largest and only offshore parasailing fleet, delivering high-volume adventure experiences from one of the country’s most iconic tourism destinations. Based in Gold Coast, Queensland, the business specialises in safe, accessible parasailing experiences for both locals and visitors to the region.

From the start, the business relied on Rezdy to manage bookings as it took shape. As demand grew and operations became more complex, the need for features that could scale with fluctuating conditions and seasonal peaks became increasingly important.

“As a small operator joining Rezdy at the start of our journey, it’s difficult to objectively measure how Rezdy has helped us grow, especially with the impact of Covid. But it has definitely provided us with all the tools we need to fast-track our growth, making bookings and connections easy.”

Jordy Gold Coast Parasail Team

THE CHALLENGE

Early Rezdy use: Supporting a growing operation

Gold Coast Parasail began using Rezdy from the very beginning. In the early stages, the platform was used in a lighter setup to manage bookings as the business established itself.

With demand increasing, day-to-day operations became more complex.

Key pain points

Booking volumes grew significantly
Schedules needed to change frequently due to weather and seasonal demand
Managing availability across sessions and accounts required increasing hands-on effort
While Rezdy was already in place, features such as agent connections and reporting were being used more lightly at this stage
Much of the operational oversight still sat with the team

As booking volumes increased, the team began expanding how they used Rezdy.

“We started using Rezdy pretty much from the get-go. The features we use have changed as we continued to grow. We set up an API connection about three years in when we started getting too many bookings to manage manually and went from there.”

Jordy Gold Coast Parasail Team

As the business continued to grow, the team began shifting towards a more connected setup that could support higher booking volumes with less manual effort. Expanding how Rezdy was used helped reduce day-to-day workload while improving visibility across schedules, sessions, and distribution.

THE SOLUTION

Expanding Rezdy: Customer success support and deeper capability

With support from Rezdy’s customer success team, Gold Coast Parasail began unlocking more of the platform’s capabilities to match growing demand.

Scheduling and live availability became central to daily operations. With bookings varying due to weather, holidays, and seasonal demand, the ability to create new sessions, move bookings, and send updates to customers, all visible in a single calendar view, made it easier to manage change as it occurred and plan resources at a glance.

Agent connections also became a key growth lever as the business expanded its distribution. Through Rezdy, Gold Coast Parasail made its experiences available to a wider network of resellers, including platforms such as Viator, alongside other travel agent partners. Agent connections enabled the team to strengthen distribution by:

Managing relationships with agents they worked with directly
Allowing new partners to discover and sell their product
Expanding visibility across platforms such as Viator and other travel agent partners

As the team notes, they now rarely encounter agents who do not already have a Rezdy account.

Reporting tools also became an important part of how the team tracked performance. Rezdy’s built-in reports provided clear visibility into booking trends, volume, and booking sources, helping the team understand which periods were performing best and which agents were driving demand, without relying on external analytics tools.

Several Rezdy capabilities became central to supporting operational control and distribution growth:

Flexible scheduling and live availability: enabled real-time session management and simplified change handling during weather and seasonal fluctuations
Agent connections: streamlined reseller relationships while supporting broader distribution growth
Connected distribution channels: increased visibility across platforms such as Viator and other travel partners
Built-in reporting: provided clear insight into booking trends, performance periods, and agent-driven demand

THE RESULTS

Scaling with Rezdy: Growth through deeper utilization

Today, Gold Coast Parasail uses Rezdy as the central system for managing bookings, live availability, agent connections, and reporting. This deeper utilisation allows the business to manage high booking volumes while keeping operations organised and responsive.

Agent connections have played a significant role in expanding reach. In 2024 alone, Gold Coast Parasail onboarded more than 10,000 active reseller partners, increasing exposure and supporting global distribution.

As distribution expanded, booking performance followed. The business has achieved:

Over 13,500 bookings processed
Approximately 57% year-on-year growth in Q3 2024
Around 33% growth in total bookings in the second half of 2024 compared to the same period in 2023

This growth has been supported by strong conversion performance, including:

Close to 45% of captured leads converting into customers

All supported by systems that allow the team to manage volume without adding operational complexity.

With Rezdy growing alongside the business, Gold Coast Parasail continues to manage high booking volumes, adapt to changing conditions, and expand its reseller network, all while keeping day-to-day operations efficient and controlled.

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