About Tulloch Wines

Tulloch Wines is one of the Hunter Valley’s most established wineries and one of the oldest continuous winemaking families in Australia. Founded in 1895, the winery combines a legacy spanning more than 130 years with a modern approach to cellar door experiences, earning a strong reputation for its award-winning cellar door, leadership in Verdelho, and focus on wine education.

That focus comes to life through Tulloch’s “Wine Your Way” tasting model, which blends wine education with fun and storytelling. From wine and chocolate and wine and cheese pairings to family-friendly juice tastings, Tulloch offers a welcoming, multi-generational experience designed to engage visitors of all ages. As demand for these experiences grew, the systems supporting bookings and day-to-day operations needed to evolve as well.

“If you don’t have an online booking system, you are missing out on valuable business. Rezdy has an excellent support team to help you set up and for any follow-up requirements. I find their support team to be extremely responsive, both online and on the phone.”

Tulloch Wines team Tulloch Wines

THE CHALLENGE

Before Rezdy: Limited Visibility and Manual Processes

Before adopting Rezdy, Tulloch Wines relied heavily on walk-in traffic, with limited ability to forecast visitor numbers or plan ahead. Without a digital system in place, reservations and guest details were managed manually, making it difficult to stay organised during peak periods.

Key pain points

Heavy reliance on walk-ins, with reservations managed manually
Limited ability to predict visitor numbers, impacting staffing, procurement, budgeting, and operational planning
Planning often became reactive rather than informed, particularly during busy weekends
No online booking or connected distribution, restricting visibility beyond existing audiences
Growth constrained by reliance on direct enquiries and Tulloch’s own channels

As the team explains:

”Nearly all of our visitors were walk-in and any that did call to make a reservation were written into a hard copy reservations book.”

With multiple tasting experiences to manage and visitor volumes changing week to week, the manual approach added pressure on staff and limited the team’s ability to plan with confidence. At the same time, with distribution largely confined to Tulloch’s own channels, reaching new audiences and driving consistent forward bookings remained a challenge.

THE SOLUTION

Onboarding With Rezdy: Bringing Bookings Online

Moving to Rezdy marked a shift towards a more connected and predictable way of operating for Tulloch Wines. With support during onboarding, the team moved away from manual reservations and adopted a single digital platform that brought together:

Bookings
Guest details
Manifests
Distribution channels

This transition replaced disconnected processes with a more efficient workflow and laid the foundation for a scalable approach to managing their cellar door experiences.

Online booking quickly became a core part of the operation. Guests can now book wine experiences online 24/7, significantly reducing the time the team previously spent answering phone calls and manually taking reservations. With Rezdy’s booking widget embedded directly into their website, customers can complete their booking without leaving the site, creating a smoother experience while freeing the team up to focus on other areas of the business.

Tulloch also began using Rezdy’s Marketplace and agent connections to extend their reach beyond what they could achieve on their own.

As the team explains:

”The marketplace and agent connections have allowed us to expand our reach beyond what we could achieve ourselves.”

Through Rezdy, the winery now connects with popular distribution partners including Viator, Klook, GetYourGuide, and RedBalloon. These channels give Tulloch access to a broader audience and help customers discover and book their experiences through trusted platforms, without adding manual workload for the team.

Several Rezdy capabilities became central to supporting operational efficiency and distribution growth:

Centralised digital operations: bookings, guest details, manifests, and distribution managed within a single platform
Online booking and website integration: 24/7 availability reduced phone-based reservations and streamlined the customer journey
Marketplace and agent connections: expanded reach beyond Tulloch’s own channels and increased visibility with new audiences
Connected distribution partners: improved access to broader markets without adding manual workload

THE RESULTS

With Rezdy: Better Visibility, Stronger Planning, and Continued Growth

With Rezdy embedded into daily operations, Tulloch Wines now has clear visibility into upcoming bookings, giving the team greater confidence when planning ahead. Being able to view the bookings manifest in advance, particularly for busy weekends, has improved staffing efficiency and reduced the need for reactive decision-making during peak periods.

Rezdy has also made it easier to manage capacity across Tulloch’s diverse range of tasting experiences. With multiple experiences running at once, the team can balance staff and space more effectively, while keeping offerings fresh. New products can be created quickly, and capacity adjusted as needed, helping the cellar door adapt without adding complexity.

Since joining Rezdy, Tulloch has achieved:

Online bookings increasing by 10% year on year

Online bookings now play a central role in the business, supported by connected distribution and clearer operational visibility. Together, these improvements have created a more efficient and scalable operation.

For Tulloch, choosing Rezdy came down to finding a platform that could support both day-to-day operations and long-term growth. As they explain:

“There are a lot of booking platforms out there now, but for a business like ours, Rezdy provides the right mix of features and connections to help manage and grow our bookings.”

Tulloch Wines team Tulloch Wines

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