Archive Four operators who inspired us in 2020 Archive New Booking Strategies for Recovery Archive Black Friday for tour operators. Leverage the holiday without cutting margins. Black Friday is for tour operators. In a year where part of almost everyone’s lives has moved online, whether it’s meetings, visits or shopping,… Archive How to capitalise on Singles’ Day for tour operators Archive The COVID-19 Recovery Starts Local, Part 2 The COVID-19 Recovery Starts Local Part 2: You have your promotion, so how do you promote it? Recently, I wrote ‘The COVID-19 Recovery Starts… Archive Creating a Rewarding Virtual Event Strategy Beyond COVID-19 (Pathable Guest Blog) Creating a Rewarding Virtual Event Strategy Beyond COVID-19 For your tourism business to survive the tide of the COVID-19 pandemic, you will have to… Archive The COVID-19 Recovery Starts Local, Part 1 The COVID-19 Recovery Starts Local, Part 1: Your tour or activity reimagined 5 ways A lot has been said around the importance of local,… Archive Groupon announces Rezdy as booking and API Partner Chicago, 18 August 2020 – Groupon, the local marketplace that connects merchants to customers by providing unbeatable value on great experiences, announced the first… Archive The top 5 COVID-19 software features for tour and activity operators During COVID-19 we’ve been listening to tour and activity operators across the world to unpick what booking software features have helped them navigate through… Archive Managing Capacities as a Tour Operator Even with the vaccine for COVID-19 rolling out, bookings for a lot of tour operators are still not where they used to be. Managing… Archive 4 platforms to focus on when managing reviews & ratings Why manage your reviews and ratings? 93% of consumers say online reviews impact their purchasing decisions according to Podium. And as online sources of… Archive Pre-Re-Opening: Things You Should Do Before You Welcome Your Guests Let’s start with some good news: Covid-19 won’t last forever. Around the world, tours and attractions are in various stages of reopening. Guidance for… Archive Opportunity out of adversity for Tours & Activities sector The COVID-19 pandemic has been a horror story for many small businesses, particularly within the travel industry. And within the travel industry, Tours and… Archive Rezdy partners with SanSee to provide COVID-19 safe certification for operators Rezdy Pty Ltd, the world’s leading independent booking and distribution platform for tour and activity providers, is excited to announce a new partnership with… Archive Terms & conditions for tour operators. What should you include? With all the disruption of the pandemic and the flood of cancellations, a lot of experienced operators are wondering what they should put into… Archive How to promote your business with DIY videos Nothing sells tourism like a well-produced video. This is the ideal format to see a place in action and convey emotion to the viewer…. Archive Escaping zero revenue. Reason escape room. Virtual experiences CAN work and yes, they can generate revenue. Across the industry, we’ve seen questions on the effectiveness of virtual tours & experiences…. Archive World Environment Day – June 5, 2020 In a year that can be best described as tumultuous, it might be easy to forget about climate change and our environment. But, we… Archive Four Facebook Advertising tools to help you run more effective Facebook Ads Facebook Ads. You’ve seen it, you’ve heard about it and most likely, you’ve done it. Facebook Ads are the cornerstone of almost every digital… Archive Master Class Bonus Chapter: How to create an advertising budget for tourism operators [Template included] Get your online advertising budget template here. “Diversify your distribution and reseller network”, “don’t put all your eggs in one basket”, “you can’t rely… Archive 12 key principles for better email subject lines Email is a key component of almost any marketing strategy, whether it’s to prospects, customers, B2C or B2B. You have a chance to communicate… Archive Your reopening checklist: Things that you need to prepare for [ahead of post-COVID reopening] As governments across the world take cautious steps to reopen, the big question for business owners is: How? A key first step is to… Archive How The Bend Motorsport Park created new protocols allowing them to stay open during this Pandemic The industry is beginning to see glimmers of hope. Customers are postponing rather than cancelling, domestic destination search volumes have been increasing and government… Archive ‘Experience Again’ Offers: A way to start building customer loyalty Even whilst in survival mode, it’s important, for many reasons, to cast an eye to the future: where should tour and activity operators focus… Archive How Mandoon Estate Found a New Way to Generate Revenue & How You Can Do It Too. The world has radically changed. We, in the travel industry, are one of those who are most heavily affected by these changes. By now,… Archive Guest Blog: 5 tips to improve the feedback loop of tour reviews Many companies are making mistakes in processing tour feedback. This is directly impacting the reputation and referrals of tour operators and OTAs. Let’s look… Archive 3 Ways Tour Operators Can Maintain Profitability Throughout the Year Tour operators are often based out of popular travel destinations, which means that they are subject to the ebbs and flows of the peak… Archive Creating videos on a budget in your tour business First off, why video? How many hours did you spend last week on Netflix? What about YouTube? I’d bet that it was quite a… Archive How to nurture your email subscribers during COVID-19 From lockdowns to travel bans, navigating the new world during the COVID-19 outbreak for tour and activity operators is a challenge. There’s plenty of… #standtogether Archive Early Bird Discounts: An Opportunity for Tour Operators During COVID-19 It might be hard to think of the world after COVID-19 with the sheer volume of news coming through on the pandemic. However, we’ve…
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