Resources / Sales and Marketing / Distribution Distribution Curated resources for getting connected with resellers and planning your distribution strategy.
Distribution Sales and Marketing Why tour operators should consider developing local strategic partnerships In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered… Distribution Sales and Marketing Google Things to do for tour and activity operators What is Google Things to do? [Update: September 23rd 2021] Google has recently announced Google Things to do, the replacement to Reserve with Google… Distribution Sales and Marketing How to get bookings for your experiences through local hotel desks Tour and activity operators – do you partner with any local hotel desks or concierges? While many customers now use the convenience of mobile… Distribution Sales and Marketing The difference between direct and indirect bookings (and how to increase both with Rezdy) Amongst the many keys to success for a tourism or activity operator, we all know there’s one truly essential element: bookings! In an ever-competitive… Distribution Sales and Marketing The benefits of becoming a GetYourGuide supplier Customers can find your products on GetYourGuide in two different ways — either by searching by location, or by specific attraction. Read on to… Distribution Sales and Marketing How to get the book a tour button on TripAdvisor It wasn’t that long ago that travelers were going to multiple websites on their laptop or desktop computer to figure out the logistics for… Distribution Sales and Marketing 9 tips for tour operators on working with travel wholesalers Updated November 2021 – As you build your distribution network and perfect your online distribution strategy, you will want to make sure that you… Distribution Sales and Marketing How to get agents to partner with your tourism business Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build… Distribution Sales and Marketing How to connect with hotel concierges for tours, activities and attractions How to connect with hotel concierges Ways to grow you distribution partnerships & revenue opportunities On the surface, a hotel concierge seems like a… Distribution Sales and Marketing 5 distribution channels every tour operator should harness A distribution channel is the way that your services get to your customer, and how they pay for it. It can… Distribution Sales and Marketing 6 kinds of agents tours and activities can partner with In order to grow their business and increase online bookings, tour and activity operators need to form relationships with travel agents from across the… Distribution Sales and Marketing Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… Distribution Sales and Marketing How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are… Distribution Sales and Marketing The differences between outbound and inbound tour operators Every tour and activity operator specializes in a niche area of this industry, offering unique options for tourists who want to experience a destination rather than… Distribution Sales and Marketing Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue… Distribution Sales and Marketing The 5 Essential Distribution Channels for Tour Operators Marketing your brand to all of the travelers who may possibly be interested in booking with you can be daunting. In fact, it’s nearly… Distribution Sales and Marketing Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… Distribution Sales and Marketing How much does it actually cost to partner with an OTA? Partnering with an online travel agent (OTA) is necessary in order to appeal to a broad range of travelers from many destinations across the globe.… Distribution Sales and Marketing How to become a TourRadar supplier How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online… Distribution Sales and Marketing How to become a Viator supplier What is Viator? Updated May 28 2021 – Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers. They reach… Distribution Sales and Marketing How do you recruit good travel agents to sell your tours? Creating a distribution strategy is the first step toward marketing your products on a global scale, but the next step is implementing that strategy.… Distribution Sales and Marketing Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. To download the whole ebook, click here. In part 1 of the 4-part… Distribution Sales and Marketing Webinars (1/2) Distribution Strategy Webinar: Why should you have a distribution strategy? Continue to part 2 In this distribution strategy webinar you will learn more about: Different types of agents and their different needs Helping your agents… Distribution Sales and Marketing How To Build A Successful Relationship With Your Agents Both agents and suppliers need to work well together in order for the partnership to pay off. To do this, you need to build a… Distribution Sales and Marketing Setting Commission with Agents Since their piece of the pie is what motivates them to sell for you, you want to make sure that you are setting commission rates… Distribution Sales and Marketing (2/2) Distribution Strategy Webinar: Calculate your Return on Investment for Distribution and Marketing 5 easy steps to get a better understanding of Return on Investment Comparing your Return on Investment for your marketing and distribution efforts can… Distribution Sales and Marketing Average commission rates for agent bookings in 2016 With Rezdy’s marketplace growing and more and more OTA’s starting to focus on tours and activities, it is important to know how much commission… Distribution Sales and Marketing What is the difference between direct and indirect bookings? No matter what types of tours and activities you offer, you know that you need bookings in order to thrive. As part of your… Distribution Sales and Marketing 5 Characteristics that make a good agent Your tour and activity company offers a unique niche to your community and its visitors. As the one and only company that offers whale… Distribution Sales and Marketing 2 Global Distribution Systems (GDS) for Tours & Activities The GDS — also known as a Global Distribution System — is an integral online system for tour and activity providers. By partnering with…
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