Resources / Sales and Marketing / Distribution Distribution Articles Our Distribution blog is all about expanding your reach and increasing your bookings. From online travel agencies to local in-destination agents, we share the latest insights and resources to help you reach more guests and grow your tour operator business through our distribution channels.
Distribution Guides Guide to tourism distribution channels Distribution eBooks eBook: Guide to growing your tourism business through distribution & channel management tools Resellers How to navigate API connections with resellers As the digital era continues to shape how we explore the world, tour, activity, and attraction operators must expand their digital reach through resellers… Case Studies Online Distribution Resellers Case Study: Wendella Tours & Cruises About Wendella Tours & Cruises Founded in 1935, Wendella Tours & Cruises is the original provider of architecture tours in Chicago. With a rich… OTAs How can you climb up the rankings of OTAs? A guest blog by GetYourGuide. Many tour owners believe that they cannot optimize or grow their product sales on Online Travel Agency (OTA) platforms… Online Distribution Why both direct and indirect channels are important to tour, activity & attraction operators Where does Apple sell iPhones? Direct to consumer: Apple store and Apple website Retailers: Walmart, Best Buy, JB-Hifi, Harvey Norman and hundreds more Phone… Online Distribution Webinars [Webinar] Getting connected with Groupon Things to do Resellers Why use resellers? Tour operators share 4 reasons to work with resellers “Resellers are too expensive”. It’s a phrase we hear from some operators. However, while some operators shy away from resellers because of the commission,… Strategy & Advice 3 distribution network partners that can maximize your international bookings As many countries start reopening their borders, we can finally start thinking about traveling internationally again. In fact, many travelers are already planning their… Resellers How to find resellers that are right for your tour business As a tour operator, you may be looking for ways to generate more bookings, gain more exposure, or simply broaden your revenue streams. What… Resellers Types of travel agents & resellers that tour operators can work with Updated March 2024 – The tourism sector is now more competitive than ever, meaning that new or rebranded tour companies often find it difficult… Resellers Working with resellers: how to build margin and add value to your products “When you build your products, you want to build an extra 25% margin into your products. This margin will open the doors for you… Resellers Working with resellers: 3 things that’ll make your business irresistable to resellers Have you never heard back from a reseller that you would like to connect with? Or maybe you rejected an agent or reseller’s request… Resellers Working with resellers: the costs of bookings “Online travel agents are too expensive”. This is one of the most common phrases we’ve heard operators say. On the surface, 20-25% commission may… Agent Advice How travel agents make money Updated August 2023 – The global tourism industry has proven to be a lucrative sector, contributing 7.6% to the global GDP in 2022. Travel… Resellers Webinars [Webinar/ Podcast] Planning a sustainable reseller strategy to maximize your tours & activities bookings in 2022 Online Distribution How do travel and tourism distribution channels work? Updated January 2023 – A tourism distribution channel refers to the stakeholders and methods involved in taking a tourism product from the supplier to… Online Distribution Why tour operators should consider developing local strategic partnerships In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered… Case Studies Online Distribution Case Study: Sydney Photographic Workshops Scale your photography business at shutter speed It’s easy to spot and admire a beautiful photograph. But learning to take one can sometimes be challenging…. Online Distribution Maximize and streamline your direct bookings with Google Things to do, through Rezdy Updated October 2023 – Did you know? Google drives more than 4 billion connections for businesses every month, including website clicks, phone calls, directions,… Online Distribution No tourism operator is an island: why services and support can help you grow For many tourism business owners, going it alone can be a point of pride. But in modern times, doing so could potentially hold your… Commission How travel agent commission rates work: net vs percentage commission rates Updated July 2023 – As a tour and activity provider, expanding your business reach goes beyond direct customer marketing; networking with industry agents and… Case Studies Online Distribution Case Study: Audrey Wilkinson Vineyard About Audrey Wilkinson Vineyard Audrey Wilkinson Vineyard is multi-award winning wine tasting tour company in Pokolbin (Hunter Valley), New South Wales that offers premium… OTAs The benefits of becoming a GetYourGuide supplier Updated January 2023 – Are you a tour and activity operator looking to diversify your distribution channel, increase your visibility, and in turn, increase… Case Studies Online Distribution Case Study: Sydney Cooking School Taking bookings – a piece of cake with Rezdy Here at Rezdy we’re very lucky to have some of Australia’s leading cooking schools as… Agent Advice Have access to a network of local and global travel agents The life of a tour operator is never dull. You likely spend your days bouncing between the office and the tour bus, managing social… Online Distribution Working with tour wholesalers: 9 tips for tour operators Updated April 2023 – Expanding your distribution network and improving your online distribution strategy can greatly benefit both outbound and inbound tour operators, but… Agent Advice How to Partner with Agents for Your Tourism Business Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build… Strategy & Advice How to connect with hotel concierges for tours, activities and attractions How to connect with hotel concierges Ways to grow you distribution partnerships & revenue opportunities On the surface, a hotel concierge seems like a… Strategy & Advice 10 distribution channels your tours and experiences business should be using Updated May 2023 – As a tour operator, bookings are your bread and butter. By maxing out your sessions and having high steady levels… Case Studies Online Distribution Case Study: Freedom Whale Watch Managing Bookings Is A Whale Of A Time With Rezdy Sue Reid is the Owner-Operator of Freedom Whale Watch, who offer a fantastic day out… Agent Management 6 types of agents tours and activities can partner with to improve business Updated June 2022 – The days of travel agents being limited to independent storefronts in shopping malls are far behind us. There are numerous… Strategy & Advice Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… Commission How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are… Strategy & Advice The differences between outbound and inbound tour operator agents Updated January 2023 – Are you a tour operator trying to find which option is best for you? Or alternatively, are you a tourism… Agent Management 6 Types of Agents All Tour Operators Should Know About While direct bookings are incredibly valuable to tour and activity operators, it’s impossible to build a vibrant, successful business on direct bookings alone. This… Agent Advice Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue… Strategy & Advice Distribution Tip: The Best Channels Tour Operators Should Harness There’s no single channel that will allow your business to survive and thrive. Rather than relying on only one channel, you should create a… Commission The question of commission: how much should tour operators give tour agents? Updated August 2023 – Your ability to grow your tour and activity company depends heavily on your distribution strategy. Through your distribution strategy, you… Strategy & Advice Distribution 101: Tips to work with Inbound Tour Operators (ITOs) Your tour and activity company’s distribution strategy needs to include many different types of distribution channels. These channels provide you with access to a… Online Distribution Distribution 101: How these 3 Partnerships can Benefit Your Tour Business Obviously, a large part of your tour and activity company’s business strategy is going to be devoted to driving direct bookings. While direct bookings… Commission How Much Commission Should I Pay To Agents: Know The Industry Standard Rates Creating a distribution strategy with many different types of agents is necessary to increasing the bookings at your tour and activity company. These partnerships… Online Distribution There is No Such Thing as a One-Size-Fits-All Distribution Strategy There is no scientific formula for creating an effective distribution strategy. Tour and activity operators have to consider several factors that are unique to… OTAs How much does it actually cost to partner with an OTA? Partnering with an online travel agent (OTA) is necessary in order to appeal to a broad range of travelers from many destinations across the globe…. Strategy & Advice Webinars The Changing Landscape of Distribution in the Experience Industry by Simon Lenoir, CEO at Rezdy The Changing Landscape of Distribution in the Experience Industry Simon Lenoir, CEO and founder of Rezdy, shares the latest trends in the attractions and… Online Distribution The Difference Between Marketing and Distribution in Tourism Tour and activity suppliers have to decipher between marketing costs and distribution costs in order to develop an effective distribution strategy that drives bookings… Online Distribution The Importance of a Balanced Distribution Network The key to creating a successful distribution network is to diversify the types of agents that you work with on a daily basis. If… Online Distribution The Comprehensive Guide to Distribution Channels It doesn’t matter what type of tours or activities you offer, or the destination that you are located within, it’s critical that you develop… Online Distribution How to become a TourRadar supplier How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online… Commission Best Practice for Tours and Activities: Agent Payments and Commission Rates As you expand your agent network and improve your distribution strategy, you will need to consider the cost of commission rates. All of the… Online Distribution Distribution is the Key to a Successful Tourist Destination Marketing Strategy Destination marketing requires a travel organization or regional marketing team to promote an entire region as a desirable travel spot. This involves highlighting the…