Resources / Sales and Marketing / Marketing / Marketing Basics Marketing Basics Get the latest industry knowledge and best practices on the basics of marketing, tailored specifically for tour operators.
Marketing Basics Why personalized experiences are key to tourism industry marketing A guest blog by Dialpad Updated February 2024 – The age of digital transformation is, quite literally, transforming marketing strategies within the travel industry… Guides Marketing Basics What’s new with Google Analytics 4? A guide for tour operators Google Analytics is a phrase often used by marketers to convince you that marketing is really complicated. And with the release of Google Analytics… Marketing Basics How to get the most out of your blog as a tour operator A guest blog by codeless.co Here’s an interesting fact: close to 90% of all travel planning is conducted online. So, if your digital footprint… Marketing Basics The go-to guide to branding for travel and tourism Updated March 2024 – Picture this: Your tourism guests from one year ago are standing at a barbeque, and in conversation, they happen to… Marketing Basics How to market your tourism business: 5 strategies for success When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is… Marketing Basics 5 biggest online marketing challenges for tourism operators Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without… Marketing Basics What’s in a name? Creating the right name for your tourism business Would you be more likely to book with The Windsurfing Company, or with Epic Windsurfing Adventures? Your tourism business name can make all the difference… Marketing Basics How a coupon marketing strategy and promo codes can drive tour bookings Updated November 2022 – Everyone can recall a time when they received a promo code that they were excited to use – or maybe… Marketing Basics 6 ways to ensure a memorable tourism experience without discounting Updated November 2022 – We all know that travelers explore the world to experience different tourist destinations and create memorable moments. As a tour… Marketing Basics Beaconstac: How can tourism businesses leverage contactless solutions Social media had a powerful impact on the global tourism industry. Travel enthusiasts searched the web and networking platforms for ideas. They also relied… Marketing Basics Early Bird Discounts: An Opportunity for Tour Operators During COVID-19 It might be hard to think of the world after COVID-19 with the sheer volume of news coming through on the pandemic. However, we’ve… Marketing Basics 11 creative tourism marketing ideas Updated June 2022 – Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be… Marketing Basics Merchandise ideas for tourism The fact of the matter is that most of the tourists who book a tour or activity with you are craving an experience that… Marketing Basics 7P’s in the tourism marketing mix for tour & activity providers Updated November 2021 – Anyone who runs a business or markets a specific product within the tourism industry knows about the tourism marketing mix…. Marketing Basics Don’t Break the Bank: How to Advertise Your Tours and Activities on a Budget Much like your utility bills and your employees’ wages, your marketing and advertising costs are a necessary evil when it comes to running your… Marketing Basics Webinars How to Run an Effective Marketing Campaign Effective marketing campaigns need to be well planned or they simply won’t work. Do you have a structured campaign or do you just do it…