Resources / Sales and Marketing / Marketing / Markets & Segments Markets & Segments Get the latest industry knowledge and best practices on marketing demographics and segmentation, tailored specifically for tour operators.
Markets & Segments How WorldPride 2023 will boost tourism levels in Australia & New Zealand The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… Markets & Segments 35+ creative travels and tour ideas for your tourism business Tired of the 9 to 5, or of being kept at your desk on a beautiful day? Perhaps you’re looking for ways to expand… Markets & Segments How tour operators can prepare for the Trans-Tasman (Australia- New Zealand) travel bubble Markets & Segments How tour operators can prepare for ‘Vaccine Holidays’ Across the world, several COVID-19 vaccines are being distributed to ready and willing adults. These vaccines are the light that many have been waiting… Markets & Segments 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and… Markets & Segments Target segment: Gen X The members of Generation X are between the ages of 35 and 50. They are in the midst of solid, stable stage of life… Markets & Segments Tourism marketing to baby boomers Due to their sheer number alone, Baby Boomers have long influenced the way that we live, work and play. These days, most boomers are… Markets & Segments Tourism marketing to millennials Millennials came of age in the midst of the digital revolution, and therefore, they have grown into adults who are strictly online content consumers…. Markets & Segments Travel Segment: Baby Boomers Baby Boomers have been influencing our way of life since they began arriving en masse at the end of World War II. The people… Markets & Segments 5 ways to attract tourists to your tour or experience business There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S…. Markets & Segments 8 ways to attract tourists to a city or country As a tour operator, you’re always on the lookout for opportunities to generate more bookings – it’s your main mission. When you have an… Markets & Segments How to attract tourists to your business in 8 steps Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… Markets & Segments 5 Things Tour Operators Should Know When Marketing to Chinese Tourists China is one of the largest, most lucrative outbound traveler markets, and tour and activity operators would be wise to market their products to… Markets & Segments Baby boomer travel habits: An in-depth look into the travel segment Updated May 2022 – The sheer size of the Baby Boomers generation has made it one of the most talked-about generations in modern times…. Markets & Segments Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Markets & Segments Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Markets & Segments Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… Markets & Segments 6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… Markets & Segments The Rise of the Indian Travelers: Why Should You Care? Travel industry businesses, including tour and activity companies, are constantly buzzing with news of the latest and greatest market segment to target. In recent… Markets & Segments How To Deliver Quality Service and Provide Top-Notch Experience to the Indian Traveler This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. To download the whole ebook, click here. … Markets & Segments An Analysis of the Target Customers: India Traveler Profiled This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. To download the whole ebook, click here. In… Markets & Segments Webinars The 5 types of people who visit your tour website and how to sell to them There’s no point in having a beautiful website if it doesn’t speak to your audience. But, do you know them inside and out? Who… Markets & Segments Know the Market: Baby Boomers As Baby Boomers begin their golden retirement years, many are heading out to new destinations in order to explore the world. Your tour and… Markets & Segments Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. To download the whole ebook, click here. In part 1 of the 4-part… Markets & Segments 3 types of advertising tactics for tours and activities Advertising is essential to growing your business and reaching your target audience. As a tour and activity provider, you need to not only attract… Markets & Segments 5 Interesting Strategies Being Used to Attract Chinese Travellers We previously talked about how Chinese travellers have been crowned the world’s biggest tourism spenders, as the UNTWO reported that Chinese travellers spent a…
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