Resources / Sales and Marketing / Marketing / Markets & Segments Markets & Segments Get the latest industry knowledge and best practices on marketing demographics and segmentation, tailored specifically for tour operators. The Shoulder-Season Revenue Playbook: How Australian Operators Fill Tours Through the Winter AI Search for Tour Operators: How to Get Found, Understood, and Booked Never Miss a Booking Opportunity: Introducing the Rezdy x Chaty Partnership Connect with Airbnb Experiences and Grow Your Bookings Global Trends in Tours & Activities: The 2026 Report
Resources / Sales and Marketing / Marketing / Markets & Segments Markets & Segments Get the latest industry knowledge and best practices on marketing demographics and segmentation, tailored specifically for tour operators.
Markets & Segments Generation X travel trends: A look into generational travel behaviors As the travel industry continues to evolve, understanding the preferences of different generations is critical for tour and activity providers. While much attention is… Markets & Segments Generation Z travel trends and how to attract them to your tours & activities In the ever-evolving landscape of the tourism and travel industry, different generations contribute distinct elements. While millennials, baby boomers and other older generations have… Markets & Segments How the severe weather in Europe is impacting tourism Europe, known for its picturesque landscapes, historic cities, and vibrant cultures, has long been a top destination for tourists worldwide. With its diverse blend… Markets & Segments Attracting the Chinese traveler: seizing opportunities in a global landscape The global tourism industry experienced a severe setback due to strict travel restrictions, resulting in a significant decline in international tourist arrivals and revenue… Markets & Segments European tourism trends that are taking shape and shifting the industry After nearly three years after the onset of the global travel restrictions and after years of navigating through local guidelines, regulations, and mandates, the… Markets & Segments Outlook for the U.S. tourism industry in 2023 Similar to many other countries around the world, the U.S. travel industry came to a screeching halt with the onset of the COVID-19 pandemic…. Markets & Segments Nordic Traveller Report: Tourism Recovery Expected in 2023 In 2020, it felt like the world spun out of control into a complete free fall. Nowhere was that more evident than in the… Markets & Segments 5 ways tour and activity operators can make the most of the 2023 FIFA Women’s World Cup The 2023 FIFA Women’s World Cup will take place across Australia and New Zealand from 20 July to 20 August. With events spanning across… Markets & Segments With Canada’s tourism reopening, what can Canadian tour operators expect? The past few years have definitely been tough for Canadian tourism. Strict virus protocols have made it hard for international travelers to visit the… Markets & Segments How to increase bookings in a gloomy UK economy The forecast for the UK economy has been dismal for a while now, and consumers have been bracing for the difficulty ahead. The anticipated… Markets & Segments The benefits that LGBT tourism brings for the industry The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… Markets & Segments 35+ creative travels and tour ideas for your tourism business Updated August 2023 – Are you weary of the monotonous 9 to 5 routine or feeling confined to your desk on a glorious day?… Markets & Segments City marketing: how to promote tourism in your city and attract tourists Updated January 2025 – City marketing is an effective way of attracting more tourists to destinations and experiences in your city. An effective city… Markets & Segments Baby boomer travel trends: an in-depth look Updated March 2023 – Baby Boomers are one of the most talked about generations in modern times, but what exactly are their travel habits?… Markets & Segments Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Markets & Segments Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… Markets & Segments 6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… Markets & Segments An Analysis of the Target Customers: India Traveler Profiled This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. In part 2 of the 3-chapter series of… Markets & Segments Webinars The 5 types of people who visit your tour website and how to sell to them There’s no point in having a beautiful website if it doesn’t speak to your audience. But, do you know them inside and out? Who… Markets & Segments Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. In part 1 of the 4-part series of ‘Get China Ready’, valuable expertise will…