Marketing Articles

Our Marketing blog is your go-to source for the latest marketing trends and best practices for your tour operator business. From social media to email marketing, we share expert advice and resources to help you reach more guests and drive more bookings.

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Help your local economy by working with in-destination resellers in your area
The Benefits of Leveraging Calendar Events With Your Marketing Strategy
Instagram for tours and activities operators. Leveraging the image Goliath.
Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords.
Chapter 3: Social Media. The Power of Social Proof.
Chapter 5.5: Black Hat SEO & how BMW was removed from Google
Chapter 6.5: How to attract tourists with effective story-telling
10 things businesses should consider when trying to attract European customers
Target segment: Gen X
Distributing Vouchers and Coupons: Boosting Incremental Sales
Tourism marketing to baby boomers
Tourism marketing to millennials
Travel Segment: Baby Boomers
what is tourism advertising
5 ways to attract tourists to your tour or experience business
SEO strategy
Our top ten influencers in travel
How to get the book a tour button on TripAdvisor
5 tips to host the best experiences in your destination
How to create Instagram campaigns for your tour, activity or attraction
Social influencers and tourism
What are lookalike audiences in Facebook and how can you use them?
How to get product reviews to appear in search engines
Merchandise ideas for tourism
End of year marketing campaign ideas
Boxing Day campaigns for tourism businesses
Facebook Messenger marketing for tourism
How to write description for tours and travels
Tripadvisor for Tour Operators: 3 Reasons Why You Should Get Started
Global travel trends
the 7p's of the tourism marketing mix
5 SEO Mistakes for Tour and Activity Operators
4 Facts You Need to Know for SEO Marketing for Tours and Activities
Attract tourists to your business
Don’t Break the Bank: How to Advertise Your Tours and Activities on a Budget
5 Things Tour Operators Should Know When Marketing to Chinese Tourists
The Real Ways to Avoid Bad Reviews on TripAdvisor
Baby boomer travel
Types of tour package
Millennials: An In-depth Look into the Travel Segment [Infographic]
Generation Z: An In-depth look into the travel segment [Infographic]