Resources / Sales and Marketing / Marketing / 2 Marketing Articles Our Marketing blog is your go-to source for the latest marketing trends and best practices for your tour operator business. From social media to email marketing, we share expert advice and resources to help you reach more guests and drive more bookings.
Destination Help your local economy by working with in-destination resellers in your area Now is the best time of year to start setting goals for your business and creating an actionable plan to grow the bookings at… Promoting Special Events How to Leverage Boxing Day to Boost Your Tour and Activity Bookings In the United States, the best deals and sales for any type of product can be found on Black Friday, which is the day… Promoting Special Events Sales Maximize your revenue and grow your bookings this holiday season with sales and packages Updated November 2023 – Most people can sum up the holiday season in a few words: festive, merry, bright and busy. For tour operators, the… Promoting Special Events The Benefits of Leveraging Calendar Events With Your Marketing Strategy It seems that every day is some sort of holiday. From International Coffee Day to National Transfer Money to Your Daughter Day, people are… Instagram Marketing Instagram for tours and activities operators. Leveraging the image Goliath. Instagram has quickly eclipsed many of the original social networks and has become one of the most powerful players in the social game. Users… Marketing Materials Master Class Chapter 1: Your Website. The Power of Style. Dress to Impress. Marketing Materials Master Class Chapter 2: Advertising. The Power of Asking. In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually… Marketing Materials Master Class Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Marketing Materials Master Class Chapter 3: Social Media. The Power of Social Proof. In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with… Marketing Materials Master Class Chapter 4: Competitor Analysis. In 2012, an old man stumbled upon a basketball court in Bloomfield, New Jersey. But for some reason, the old man who everyone thought… Master Class Search Engine Marketing Chapter 5: SEO. Become Discoverable. Rezdy & General Assembly – ‘SEO for Beginners’ Recently we hosted and recorded a webinar with General Assembly for a foundational education on… Master Class Search Engine Marketing Chapter 5.5: Black Hat SEO & how BMW was removed from Google What is black hat SEO? It’s cheating. Well, actually black Hat SEO is the practice of using techniques against SEO guidelines to rank higher… Marketing Materials Master Class Chapter 6: Content: How to talk to anyone. In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views…. Marketing Materials Master Class Chapter 6.5: How to attract tourists with effective story-telling Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because… Marketing Materials Master Class Chapter 7: Marketplace. An additional place to sell. In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited… Markets & Segments 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and… Markets & Segments Target segment: Gen X The members of Generation X are between the ages of 35 and 50. They are in the midst of solid, stable stage of life… Marketing Materials Distributing Vouchers and Coupons: Boosting Incremental Sales The key to running a successful tour and activity business is to promote your products to everyone — even those who might not normally… Markets & Segments Tourism marketing to baby boomers Due to their sheer number alone, Baby Boomers have long influenced the way that we live, work and play. These days, most boomers are… Markets & Segments Tourism marketing to millennials Millennials came of age in the midst of the digital revolution, and therefore, they have grown into adults who are strictly online content consumers…. Markets & Segments Travel Segment: Baby Boomers Baby Boomers have been influencing our way of life since they began arriving en masse at the end of World War II. The people… Marketing Basics 11 creative tourism marketing ideas Updated June 2022 – Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be… Markets & Segments 5 ways to attract tourists to your tour or experience business There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S…. Search Engine Marketing Building an SEO strategy to increase sales conversion Building an SEO strategy to increase sales conversion No matter whether you’re trying to drive tour bookings or wanting to learn how to grow… Marketing Channels Our top ten influencers in travel Our top ten influencers in travel Travel influencers have a dream job. These powerful social media moguls get to jet-set across the world to… TripAdvisor Marketing How to get the book a tour button on TripAdvisor It wasn’t that long ago that travelers were going to multiple websites on their laptop or desktop computer to figure out the logistics for… Destination 5 tips to host the best experiences in your destination 5 tips to host the best experiences in your destination Experiential travel is trending across all demographics. Independent travelers and Millennials are looking for… Instagram Marketing How to create Instagram campaigns for your tour, activity or attraction In the last several years, Instagram has taken the social media world by storm. It quickly catapulted to one of the most-loved social networks… Marketing Channels Social influencers and tourism Social influencers and tourism Humans are innately trusting of other humans. No wonder word-of-mouth has been one of the most powerful marketing tools for… Promoting Special Events Tourism marketing ideas for Lunar New Year 2024: Celebrate the Year of the Dragon Updated January 2024 – Lunar New Year, also referred to as the Chinese New Year, stands as one of the most significant and widely… Facebook Marketing What are lookalike audiences in Facebook and how can you use them? For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply… Search Engine Marketing How to get product reviews to appear in search engines Just a few years ago, all anyone talked about when it came to Search Engine Results Pages (SERP) was their ranking among the other… Marketing Basics Merchandise ideas for tourism The fact of the matter is that most of the tourists who book a tour or activity with you are craving an experience that… Promoting Special Events End of year marketing campaign ideas End of year marketing campaign ideas As the year comes to a close, people begin to take the time to reflect on everything that… Promoting Special Events Boxing Day campaigns for tourism businesses Celebrated on December 26 every year, Boxing Day is sometimes overlooked in the marketing world due to the quick turnaround time after Christmas and… Facebook Marketing Facebook Messenger marketing for tourism Facebook Messenger took the concept of direct messaging an individual and created a social platform that is becoming more relied upon each and every… Marketing Materials 9 tips for writing the perfect tour description for your travel business Updated December 2021 – While surfing the web, travelers are often bombarded with information about any given destination. A quick Google search of “things… TripAdvisor Marketing Tripadvisor for Tour Operators: 3 Reasons Why You Should Get Started TripAdvisor provides tour operators with the opportunity not only to upload unlimited photos and videos, run advertisements and shape your business profile, but it… Markets & Segments City marketing: how to promote tourism in your city Updated December 2023 – City marketing is an effective way of attracting more tourists to destinations and experiences in your city. An effective city… Marketing Basics 7P’s in the tourism marketing mix for tour & activity providers Updated November 2021 – Anyone who runs a business or markets a specific product within the tourism industry knows about the tourism marketing mix…. Search Engine Marketing 5 SEO Mistakes for Tour and Activity Operators For years now, people have been talking about search engine optimization, or SEO, and its role in helping a business maintain its online visibility…. Search Engine Marketing 4 Facts You Need to Know for SEO Marketing for Tours and Activities Search Engine Optimization, or SEO, is one of the most talked about topics in the world of digital marketing. Essentially, SEO is the process… Markets & Segments How to attract tourists to your business in 8 steps Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… Marketing Basics Don’t Break the Bank: How to Advertise Your Tours and Activities on a Budget Much like your utility bills and your employees’ wages, your marketing and advertising costs are a necessary evil when it comes to running your… Destination Destination marketing vs. branding: understanding the difference and importance for tour operators Updated April 2023 – You know that you offer the most amazing views of the ocean from your sailboat excursions, and you rely on… Markets & Segments 5 Things Tour Operators Should Know When Marketing to Chinese Tourists China is one of the largest, most lucrative outbound traveler markets, and tour and activity operators would be wise to market their products to… TripAdvisor Marketing The Real Ways to Avoid Bad Reviews on TripAdvisor You can be an amazing tour operator, but not everyone is going to love your tours. There will probably be some haters. Unfortunately, having… Markets & Segments Baby boomer travel trends: an in-depth look Updated March 2023 – Baby Boomers are one of the most talked about generations in modern times, but what exactly are their travel habits?… Markets & Segments Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Markets & Segments Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Markets & Segments Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity…