Resources / Sales and Marketing / Marketing / 3 Marketing Articles Our Marketing blog is your go-to source for the latest marketing trends and best practices for your tour operator business. From social media to email marketing, we share expert advice and resources to help you reach more guests and drive more bookings.
Markets & Segments 6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… Search Engine Marketing Upcoming SEO Practices in Tourism for 2018 Perhaps you made your website your priority in 2017. You spend the year perfecting its design, making sure that you included valuable tour descriptions… TripAdvisor Marketing TripAdvisor and Tour Operators: Why You Should Be On it Travelers have discovered that social networking not only allows them to discover new destinations and things to do on their vacations, but it also… Destination Rise in the Travel Industry through Destination Marketing It’s easy to think that your tour and activity company is competing against every other travel-related business in your destination, but that’s simply not… Digital Ads How can tour operators increase bookings through Google Adwords Updated September 2023 – In an ever-evolving digital landscape dominated by over 8 billion Google searches every day, tour operators find themselves continually challenged… Marketing Channels 5 Rules of Working with Social Media Influencers for Your Travel Brand The age of social media has allowed normal, everyday people to transform themselves into pseudo-celebrities. People who have been able to get a lot… Markets & Segments The Rise of the Indian Travelers: Why Should You Care? Travel industry businesses, including tour and activity companies, are constantly buzzing with news of the latest and greatest market segment to target. In recent… Facebook Marketing Facebook Retargeting: What All Tour Operators Should Know Say you have a prospective customer that visits your tour and activity website and browses the different tours that you have for about 15… Destination A Guide to Destination Marketing: the Top Five Practices to Stay Relevant In order to succeed as a tour and activity operator, you need to attract travelers who are interested in visiting your destination. Whether you’re… TripAdvisor Marketing How to Climb TripAdvisor in your Destination Years ago, people who wanted to travel to a new place often booked the same hotels and the same activities that their friends and… Instagram Marketing See How the Best Do It: Instagram Creating an Instagram profile and launching a feed on the image-centric social networking site is not enough. Your tour and activity company needs to… Marketing Materials Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… Markets & Segments How To Deliver Quality Service and Provide Top-Notch Experience to the Indian Traveler This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. To download the whole ebook, click here. … Markets & Segments An Analysis of the Target Customers: India Traveler Profiled This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. In part 2 of the 3-chapter series of… Markets & Segments Webinars The 5 types of people who visit your tour website and how to sell to them There’s no point in having a beautiful website if it doesn’t speak to your audience. But, do you know them inside and out? Who… Markets & Segments Know the Market: Baby Boomers As Baby Boomers begin their golden retirement years, many are heading out to new destinations in order to explore the world. Your tour and… Destination Why destination marketing in tourism industry is dependent on networking Updated November 2022 – With travel finally back on the cards for many since the pandemic, people are looking to make the most of… TripAdvisor Marketing How to get to the top of the TripAdvisor rankings TripAdvisor is likely the most well-known and well-loved online review site for the travel industry. Tourists from around the globe head to TripAdvisor in order… Facebook Marketing Five Facebook Marketing Habits Tours & Activities Operators Should Avoid The social media strategy that you have developed for your tour and activity business not only needs to identify which platforms you are going… Promoting Special Events New Year’s guide to success for tour and activity operators Updated January 2023 – As you ring in the new year, you might be thinking about all of the exciting and innovative tour and… Facebook Marketing Facebook Ads targeting for tours and activities providers Finding the right audience to advertise to is pretty difficult. However when using Rezdy and Facebook to target your customers, or people that are… Instagram Marketing Instagram Marketing for Tour and Activity Operators: A Comprehensive Guide Get More Bookings with an Instagram Marketing Strategy Should You Have an Instagram Marketing Strategy? First and foremost, whether you have an Instagram marketing strategy depends on… TripAdvisor Marketing TripAdvisor Widgets to Improve Your Booking Website As a tour and activity company, you need to use a variety of platforms in order to promote your products and increase your brand… Facebook Marketing Why use the TripAdvisor app on Facebook? Engaging with your customers on social media is essential in today’s digital age, particularly if you are a tour or activity provider. While you… Facebook Marketing The new Facebook Events app and why tour operators should take note Last week Facebook announced its new Events app, designed for experience seekers looking to discover nearby activities they can do alone or with their… TripAdvisor Marketing How Small Businesses Can Rank Higher on Review Websites like TripAdvisor Small businesses have one major advantage over large corporations, particularly in the travel industry: They offer a personalized, local experience that can’t be found… Digital Ads Tour Operator Best Practice: Retargeting Retargeting is an important component of your online marketing strategy. The fact of the matter is, most of your website visitors are not going… Facebook Marketing How to Get More Likes on Your Facebook Page Your tour and activity company needs a strong presence on Facebook. Facebook is likely the most well-known and widely-used social networking site across the… Markets & Segments Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. In part 1 of the 4-part series of ‘Get China Ready’, valuable expertise will… Facebook Marketing The Benefit of Facebook Page Likes for Tour Businesses Earning a Facebook like from a new customer is validating — it makes you feel like your business is valued and genuinely enjoyed by… Search Engine Marketing 6 Ways to Get Quality Traffic and Increase Tour Sales During this workshop, Mat Newton, CEO and Founder of TourismTiger, walks you through exactly how you can strengthen the weak links in your online presence… Digital Ads Increase the Profit from Your Google AdWords Campaign Google AdWords is a powerful platform that allows you to drive traffic to your website, and when you run a campaign, you will likely… Destination 4 destination marketing strategies to attract more travelers Updated March 2023 – In today’s competitive travel industry, having a strong travel marketing strategy is crucial for success. And one of the key… TripAdvisor Marketing How Can Tour Operators be Awarded with TripAdvisor’s Certificate of Excellence? TripAdvisor is one of the most powerful traveler review sites on the web, largely because so many people who enjoy exploring the world use… Facebook Marketing How to Increase your Bookings from Facebook By the end of the webinar, you will understand how you can attract fans and convert them into bookings from Facebook. You will learn:… Facebook Marketing Advertise Your Tours or Activities on Facebook Facebook is so much more than a social networking site that allows you to create a page where you can connect with your customers,… Search Engine Marketing SEO TIP: Google Alerts! Google Alerts are an ever-useful tool that tour and activity providers have been using for years in order to stay on top of their… Search Engine Marketing SEO TIP: Include Alt Tags on Your Activity Pictures The name of your tour should be compelling, and your tour description should be both vivid and inviting. But that’s not going to get… Search Engine Marketing SEO TIP: Use Keywords in Your Tour Description When implementing your SEO strategy, you know that you need to incorporate keywords into your content in a natural way. While it may seem… TripAdvisor Marketing How to Deal with Negative Feedback on TripAdvisor You pour your life and soul into your tour company, providing exciting tours to the city’s top attractions on a daily basis. You believe… Search Engine Marketing SEO TIP: Localize your tour business with Google+ and Facebook Tour and activity providers need to enhance their online presence not only for a global audience that might be interested in traveling to their… Digital Ads Use Google Adwords and Rezdy to Get More Bookings Google Adwords is one of those SEO tools that everyone talks about — you simply have to invest in Adwords if you want to… Digital Ads Use Google Adwords to sell Tours and Activities As a tour company that offers winery tours to various vineyards in your local region, you know that you need to reach out to… Search Engine Marketing SEO Tip: Speed up your Tourism Website Three seconds is all it takes for someone to abandon ship — and by abandon ship, I mean exit out of your website if… Instagram Marketing 3 Tour Operator Instagram Pages Worth Following Updated December 2022 – The tourism industry is without a doubt one of the more instagrammable industries. With just over 300M Instagram posts in… Marketing Materials 5 effective tourism advertising tactics for tour and activity businesses Updated May 2023 – In the tourism industry, advertising plays a crucial role in attracting new customers and growing your business. With so many… Facebook Marketing Creating a winning Facebook Business Page for tours & activities Updated October 2023 – As one of the world’s most popular social media platforms, Facebook holds great potential for your organization to promote its… Marketing Basics Webinars How to Run an Effective Marketing Campaign Effective marketing campaigns need to be well planned or they simply won’t work. Do you have a structured campaign or do you just do it… TripAdvisor Marketing TripAdvisor’s Neighborhoods Shines the Spotlight on Tours & Activities TripAdvisor is forging onwards in its efforts to make life even easier for travelers. Recently, TripAdvisor launched a new feature called ‘Neighborhoods’, allowing travelers… Marketing Materials 3 steps to effective tour operator brochure marketing Updated February 2023 – As tour and activity operators, marketing and promoting your services are essential when looking to reach a wider audience. Brochures… Instagram Marketing How To Instagram: A Guide for Tour Operators Like Facebook and Twitter, many of the world’s biggest brands have flocked to Instagram – especially those involved in tourism. There’s no denying the…