Resources / Sales and Marketing / 2 Sales & Marketing Curated resources to help you grow your sales channels and boost your marketing performance.
Merchandise ideas for tourism The fact of the matter is that most of the tourists who book a tour or activity with you are craving an experience that… End of year marketing campaign ideas End of year marketing campaign ideas As the year comes to a close, people begin to take the time to reflect on everything that… Boxing Day campaigns for tourism businesses Celebrated on December 26 every year, Boxing Day is sometimes overlooked in the marketing world due to the quick turnaround time after Christmas and… How to connect with hotel concierges for tours, activities and attractions How to connect with hotel concierges Ways to grow you distribution partnerships & revenue opportunities On the surface, a hotel concierge seems like a… 5 distribution channels every tour operator should harness A distribution channel is the way that your services get to your customer, and how they pay for it. It can… 6 kinds of agents tours and activities can partner with In order to grow their business and increase online bookings, tour and activity operators need to form relationships with travel agents from across the… How to attract tourists that visit your city How do you attract tourists that visit your country? In a world where people have to remain connected to their jobs 24 hours a… 7P’s in the tourism marketing mix for tour & activity providers Updated November 2021 – Anyone who runs a business or markets a specific product within the tourism industry knows about the tourism marketing mix.… Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… Tour and travel business plan: 6 ways to grow your small tour or activity business Updated November 2021 – As a small business within the experiences industry, your resources are limited for just about everything. Having a tour and… How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are… 8 tips to attract tourists to your tour and activity business Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… What is the Difference between Destination Marketing and Destination Branding? You know that you offer the most amazing views of the ocean from your sailboat excursions, and you rely on your online marketing strategy… The differences between outbound and inbound tour operators Every tour and activity operator specializes in a niche area of this industry, offering unique options for tourists who want to experience a destination rather than… Baby Boomers: An in-depth look into the travel segment [Infographic] The sheer size of the Baby Boomers generation has made it one of the most talked about generations of adults in modern times. Born… Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… 4 steps to attract tourists to your country In many aspects, the travel industry requires all businesses within it to work together. While you might be competing against the neighboring whale watching… Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue… The 5 Essential Distribution Channels for Tour Operators Marketing your brand to all of the travelers who may possibly be interested in booking with you can be daunting. In fact, it’s nearly… How can Tour Operators Increase Bookings through Google Adwords Promoting your tours and activities to your target market segment requires you to combine traditional marketing methods with online advertising campaigns. One of the… Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… How much does it actually cost to partner with an OTA? Partnering with an online travel agent (OTA) is necessary in order to appeal to a broad range of travelers from many destinations across the globe.… Destination Marketing & Networking in the Tourism Industry: Why are they Important? It’s easy to view other tour and activity providers — and even hotels — as competitors in your local travel industry. You want to attract… 2 Different Types of Bookings and How to Increase Them Both Not all bookings are created equal. Tour and activity operators need to understand the major differences between the two types of bookings, and also create… How to become a TourRadar supplier How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online… Instagram Marketing Strategy for Tour and Activity Operators Get More Bookings with an Instagram Marketing Strategy Should You Have an Instagram Marketing Strategy? First and foremost, whether you have an Instagram marketing strategy depends on… How to become a Viator supplier What is Viator? Updated May 28 2021 – Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers. They reach… How do you recruit good travel agents to sell your tours? Creating a distribution strategy is the first step toward marketing your products on a global scale, but the next step is implementing that strategy.…
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