Resources / Sales and Marketing / 2 Sales and Marketing Articles Welcome to the Sales and Marketing blog on Rezdy! Here, you’ll find everything you need to boost your sales, increase your marketing impact, and grow your tour operator business. From marketing strategies to sales techniques, we have you covered.
Guide to growing a charter boat business: 12 tips for operators Updated April 2023 – Running your own charter boat, fishing, or yacht business? You’re living the dream of many as you spend your days… Case Study: Sydney Photographic Workshops Scale your photography business at shutter speed It’s easy to spot and admire a beautiful photograph. But learning to take one can sometimes be challenging…. Maximize and streamline your direct bookings with Google Things to do, through Rezdy Updated October 2023 – Did you know? Google drives more than 4 billion connections for businesses every month, including website clicks, phone calls, directions,… How can tour operators celebrate World Tourism Day 2023 Updated September 2023 – World Tourism Day (sometimes referred to as International Tourism Day) remains an annual celebration of the tourism industry. In 2023,… How your tour or activity business can celebrate Christmas in July Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough…. How to sell tours online & get more bookings Updated December 2022 – As tour operators, you’re always looking for ways to increase your bookings and sell your tours online with a new… 5 biggest online marketing challenges for tourism operators Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without… What’s in a name? Creating the right name for your tourism business Would you be more likely to book with The Windsurfing Company, or with Epic Windsurfing Adventures? Your tourism business name can make all the difference… A guide to influencer marketing for tour & activities operators 49% of consumers depend on influencer recommendations, according to the Digital Marketing Institute. That’s a crazy number, this means nearly half of travelers will… No tourism operator is an island: why services and support can help you grow For many tourism business owners, going it alone can be a point of pride. But in modern times, doing so could potentially hold your… How a coupon marketing strategy and promo codes can drive tour bookings Updated November 2022 – Everyone can recall a time when they received a promo code that they were excited to use – or maybe… Google is making changes to its search ranking algorithm This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search… How to get bookings for your experiences through local hotel desks Tour and activity operators – do you partner with any local hotel desks or concierges? While many customers now use the convenience of mobile… How tour operators can prepare for the Trans-Tasman (Australia- New Zealand) travel bubble How tour operators can prepare for ‘Vaccine Holidays’ Across the world, several COVID-19 vaccines are being distributed to ready and willing adults. These vaccines are the light that many have been waiting… How to maximize your tour bookings during Easter holidays Updated February 2024 – While many use the winter holidays as an excuse to travel and visit family members who live abroad, the Easter holidays… Two main different types of bookings: Direct vs Indirect No matter what types of tours and activities you offer, you know that you need bookings to thrive. As part of your overall marketing… 6 ways to ensure a memorable tourism experience without discounting Updated November 2022 – We all know that travelers explore the world to experience different tourist destinations and create memorable moments. As a tour… 5 strategies to navigate the revenge travel trend Updated March 2024 – 2024 marks a monumental resurgence in the tourism and travel industry, with global projections soaring to nearly $270 billion, forecasting… How travel agent commission rates work: net vs percentage commission rates Updated July 2023 – As a tour and activity provider, expanding your business reach goes beyond direct customer marketing; networking with industry agents and… Beaconstac: How can tourism businesses leverage contactless solutions Social media had a powerful impact on the global tourism industry. Travel enthusiasts searched the web and networking platforms for ideas. They also relied… Photo sales helping tourism business recover (A Picthrive guest blog) Black Friday travel deals: how tour operators can maximize sales Updated October 2023 – Black Friday and Cyber Monday are no longer just for retailers; they’re also prime opportunities for tour operators to boost… How to capitalise on Singles’ Day for tour operators 11.11: Singles’ Day for Tour Operators. Note: 11-11 is Remembrance Day, which is a memorial day observed in Commonwealth member states since the end of the First World War to… How to improve local business visibility using video SEO A Uscreen Guest Blog – Everyone knows that local marketing is a critical component of business growth. Travel, hospitality, and tour operators know exactly… 6 ways to optimize your Google Ads local campaigns Updated December 2022 – There’s no doubt that Google is one of the most popular search engines used by billions every day. It’s definitely… Four Facebook Advertising tools to help you run more effective Facebook Ads Facebook Ads. You’ve seen it, you’ve heard about it and most likely, you’ve done it. Facebook Ads are the cornerstone of almost every digital… Case Study: Audrey Wilkinson Vineyard About Audrey Wilkinson Vineyard Audrey Wilkinson Vineyard is multi-award winning wine tasting tour company in Pokolbin (Hunter Valley), New South Wales that offers premium… Local SEO for tour operators: 4 actionable steps What is SEO? For those who are still wondering, SEO stands for Search Engine Optimization. It’s the process of optimizing your web presence so… Early Bird Discounts: An Opportunity for Tour Operators During COVID-19 It might be hard to think of the world after COVID-19 with the sheer volume of news coming through on the pandemic. However, we’ve… 5 Ways to Get the Bookings Rolling into Your Tour & Activity Business Are you hoping to have your best year yet at your tour and activity company? In order to boost your revenue and improve your… Destination marketing vs place marketing strategy: what you need to know As a tour operator, it’s important to know how you can boost tourism within your local area. This begins with understanding the difference between… Help your local economy by working with in-destination resellers in your area Now is the best time of year to start setting goals for your business and creating an actionable plan to grow the bookings at… 3 tips on how to improve sales conversions through brand trust Ever seen a website that looks untrustworthy? Brand trust is essential to a business as it cements its reputation and image to the public…. How to Leverage Boxing Day to Boost Your Tour and Activity Bookings In the United States, the best deals and sales for any type of product can be found on Black Friday, which is the day… Maximize your revenue and grow your bookings this holiday season with sales and packages Updated November 2023 – Most people can sum up the holiday season in a few words: festive, merry, bright and busy. For tour operators, the… Case Study: Angkor Wat Travel tours About Angkor Wat Travel Tours Angkor Wat Travel Tours offers private group tours (maximum 10 people) to discover some of the ancient wonders Cambodia… The Benefits of Leveraging Calendar Events With Your Marketing Strategy It seems that every day is some sort of holiday. From International Coffee Day to National Transfer Money to Your Daughter Day, people are… Instagram for tours and activities operators. Leveraging the image Goliath. Instagram has quickly eclipsed many of the original social networks and has become one of the most powerful players in the social game. Users… Chapter 1: Your Website. The Power of Style. Dress to Impress. Chapter 2: Advertising. The Power of Asking. In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually… Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Chapter 3: Social Media. The Power of Social Proof. In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with… Chapter 4: Competitor Analysis. In 2012, an old man stumbled upon a basketball court in Bloomfield, New Jersey. But for some reason, the old man who everyone thought… Chapter 5: SEO. Become Discoverable. Rezdy & General Assembly – ‘SEO for Beginners’ Recently we hosted and recorded a webinar with General Assembly for a foundational education on… Chapter 5.5: Black Hat SEO & how BMW was removed from Google What is black hat SEO? It’s cheating. Well, actually black Hat SEO is the practice of using techniques against SEO guidelines to rank higher… Chapter 6: Content: How to talk to anyone. In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views…. Chapter 6.5: How to attract tourists with effective story-telling Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because… Chapter 7: Marketplace. An additional place to sell. In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited… 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and…