Resources / Sales and Marketing / 2 Sales & Marketing Curated resources to help you grow your sales channels and boost your marketing performance.
Google is making changes to its search ranking algorithm This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search… How to get bookings for your experiences through local hotel desks Tour and activity operators – do you partner with any local hotel desks or concierges? While many customers now use the convenience of mobile… How to maximize your tour bookings this Easter holiday Two main different types of bookings: Direct vs Indirect No matter what types of tours and activities you offer, you know that you need bookings to thrive. As part of your overall marketing… Photo sales helping tourism business recover (A Picthrive guest blog) 11.11: Singles’ Day for Tour Operators. Note: 11-11 is Remembrance Day, which is a memorial day observed in Commonwealth member states since the end of the First World War to… How to boost your local marketing and SEO visibility using video A Uscreen Guest Blog – Everyone knows that local marketing is a critical component of business growth. Travel, hospitality, and tour operators know exactly… 4 easy ways to improving your Google Adwords local campaign By now we’ve all heard the increasing importance of local travel. And as tour operators start to shift focus towards local markets, Google Adwords… Local SEO for tour operators: 4 actionable steps What is SEO? For those who are still wondering, SEO stands for Search Engine Optimization. It’s the process of optimizing your web presence so… The difference between place marketing and destination marketing The phrases place marketing and destination marketing sound as if they could be synonyms, but they are two distinct marketing concepts. It’s important for… Maximize your revenue and grow your bookings this holiday season with sales and packages Updated October 2021 – Most people can sum up the holiday season in a few words: festive, merry, bright and busy. For tour operators,… The benefits of becoming a Get Your Guide supplier What is GetYourGuide? Updated June 2022 – GetYourGuide is the premier booking platform for incredible travel experiences. The curated, two-sided B2C online marketplace connects… Distribute vouchers and coupons: Incremental sales The key to running a successful tour and activity business is to promote your products to everyone — even those who might not normally… 11 ideas for effective tourism marketing Updated June 2022 – Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be… Building an SEO strategy to increase sales conversion Building an SEO strategy to increase sales conversion Your digital marketing strategy for business growth at your tour company should include an SEO plan. Search… How to get the book a tour button on TripAdvisor It wasn’t that long ago that travelers were going to multiple websites on their laptop or desktop computer to figure out the logistics for… 9 tips for tour operators getting into the wholesale travel industry Updated November 2021 – As you build your distribution network and perfect your online distribution strategy, you will want to make sure that you… Tourism marketing for Lunar New Year 2022 Tourism marketing for Lunar New Year & Red Envelope opportunities Updated January 2022 – The Lunar New Year is one of the biggest celebrations… How to get agents to partner with your tourism business Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build… Merchandise ideas for tourism The fact of the matter is that most of the tourists who book a tour or activity with you are craving an experience that… End of year marketing campaign ideas End of year marketing campaign ideas As the year comes to a close, people begin to take the time to reflect on everything that… Boxing Day campaigns for tourism businesses Celebrated on December 26 every year, Boxing Day is sometimes overlooked in the marketing world due to the quick turnaround time after Christmas and… How to connect with hotel concierges for tours, activities and attractions How to connect with hotel concierges Ways to grow you distribution partnerships & revenue opportunities On the surface, a hotel concierge seems like a… 5 distribution channels every tour operator should harness A distribution channel is the way that your services get to your customer, and how they pay for it. It can… 6 types of travel agents for tour operators Updated June 2022 – The days of travel agents being limited to independent storefronts in shopping malls are far behind us. There are numerous… 8 ways to attract tourists to a country As a tour operator, you’re always on the lookout for opportunities to generate more bookings – it’s your main mission. When you have an… 7P’s in the tourism marketing mix for tour & activity providers Updated November 2021 – Anyone who runs a business or markets a specific product within the tourism industry knows about the tourism marketing mix…. Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… Tour and travel business plan: 6 ways to grow your small tour or activity business Updated November 2021 – As a small business within the experiences industry, your resources are limited for just about everything. Having a tour and… How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are…
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