Resources / Sales and Marketing / 3 Sales & Marketing Curated resources to help you grow your sales channels and boost your marketing performance.
Baby Boomers: An in-depth look into the travel segment [Infographic] Updated May 2022 – The sheer size of the Baby Boomers generation has made it one of the most talked-about generations in modern times…. Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… 6 tips to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue… The 5 Essential Distribution Channels for Tour Operators Marketing your brand to all of the travelers who may possibly be interested in booking with you can be daunting. In fact, it’s nearly… How can Tour Operators Increase Bookings through Google Adwords Promoting your tours and activities to your target market segment requires you to combine traditional marketing methods with online advertising campaigns. One of the… Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… How much does it actually cost to partner with an OTA? Partnering with an online travel agent (OTA) is necessary in order to appeal to a broad range of travelers from many destinations across the globe…. Destination Marketing & Networking in the Tourism Industry: Why are they Important? It’s easy to view other tour and activity providers — and even hotels — as competitors in your local travel industry. You want to attract… 2 Different Types of Bookings and How to Increase Them Both Not all bookings are created equal. Tour and activity operators need to understand the major differences between the two types of bookings, and also create… How to become a TourRadar supplier How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online… Instagram Marketing Strategy for Tour and Activity Operators Get More Bookings with an Instagram Marketing Strategy Should You Have an Instagram Marketing Strategy? First and foremost, whether you have an Instagram marketing strategy depends on… How to become a Viator supplier What is Viator? Updated May 28 2021 – Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers. They reach… How do you recruit good travel agents to sell your tours? Creating a distribution strategy is the first step toward marketing your products on a global scale, but the next step is implementing that strategy…. Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. To download the whole ebook, click here. In part 1 of the 4-part… 6 Ways to Get Quality Traffic and Increase Tour Sales During this workshop, Mat Newton, CEO and Founder of TourismTiger, walks you through exactly how you can strengthen the weak links in your online presence… Amp Up Your Tourism Destination Marketing Strategy What exactly is Destination Marketing? A destination marketing strategy is a plan that is developed to promote an entire region or destination. As a… How To Build A Successful Relationship With Your Agents Both agents and suppliers need to work well together in order for the partnership to pay off. To do this, you need to build a… Setting Commission with Agents Since their piece of the pie is what motivates them to sell for you, you want to make sure that you are setting commission rates… Rezdy Channel Manage for Tour and Activity Providers Updated May 2022 – In the competitive world of the experiences industry, being ahead of the bookings game can sometimes be a struggle. Whether… 8 tips on how to sell tour packages online Updated January 2022 – Not only are today’s travelers booking online, but they are increasingly turning to convenient and affordable tour packages that meet… Average commission rates for agent bookings in 2016 With Rezdy’s marketplace growing and more and more OTA’s starting to focus on tours and activities, it is important to know how much commission… What is the difference between direct and indirect bookings? No matter what types of tours and activities you offer, you know that you need bookings in order to thrive. As part of your… 5 Characteristics that make a good agent Your tour and activity company offers a unique niche to your community and its visitors. As the one and only company that offers whale… 3 Great Examples of Tour Operator Instagram Pages More than 30 billion photos have been shared on Instagram, and people using the app will spend about 21 minutes each day browsing their… 3 Types of Advertising Tactics for Tours and Activities Advertising is essential to growing your business and reaching your target audience. As a tour and activity provider, you need to not only attract… Social Media for Tour Companies | 3 Winning Facebook Page Examples for Tour Operators Today, tour and activity providers must have a presence on Facebook in order to increase their online distribution, promote their brand and connect with… 2 Global Distribution Systems (GDS) for Tours & Activities The GDS — also known as a Global Distribution System — is an integral online system for tour and activity providers. By partnering with…
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