Resources / Sales and Marketing / 3 Sales & Marketing Curated resources to help you grow your sales channels and boost your marketing performance.
How do you recruit good travel agents to sell your tours? Creating a distribution strategy is the first step toward marketing your products on a global scale, but the next step is implementing that strategy.… Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. To download the whole ebook, click here. In part 1 of the 4-part… 6 Ways to Get Quality Traffic and Increase Tour Sales During this workshop, Mat Newton, CEO and Founder of TourismTiger, walks you through exactly how you can strengthen the weak links in your online presence… A Destination Marketing Strategy A destination marketing strategy is a plan that is developed to promote an entire region or destination. As a tour and activity provider, you… (1/2) Distribution Strategy Webinar: Why should you have a distribution strategy? Continue to part 2 In this distribution strategy webinar you will learn more about: Different types of agents and their different needs Helping your agents… How To Build A Successful Relationship With Your Agents Both agents and suppliers need to work well together in order for the partnership to pay off. To do this, you need to build a… Setting Commission with Agents Since their piece of the pie is what motivates them to sell for you, you want to make sure that you are setting commission rates… (2/2) Distribution Strategy Webinar: Calculate your Return on Investment for Distribution and Marketing 5 easy steps to get a better understanding of Return on Investment Comparing your Return on Investment for your marketing and distribution efforts can… Rezdy Marketplace for Tour and Activity Providers Updated December 2021 – In the competitive world of the experiences industry, being ahead of the bookings game can sometimes be a struggle. Whether… 5 tips about selling packaged tourism products Not only are today’s travelers booking online, but they are increasingly turning to convenient and affordable tourism packages to meet all of their vacation… Average commission rates for agent bookings in 2016 With Rezdy’s marketplace growing and more and more OTA’s starting to focus on tours and activities, it is important to know how much commission… What is the difference between direct and indirect bookings? No matter what types of tours and activities you offer, you know that you need bookings in order to thrive. As part of your… 5 Characteristics that make a good agent Your tour and activity company offers a unique niche to your community and its visitors. As the one and only company that offers whale… 3 Great Examples of Tour Operator Instagram Pages More than 30 billion photos have been shared on Instagram, and people using the app will spend about 21 minutes each day browsing their… 3 Types of Advertising Tactics for Tours and Activities Advertising is essential to growing your business and reaching your target audience. As a tour and activity provider, you need to not only attract… 3 Examples of Great Facebook Pages for Tour Operators Today, tour and activity providers must have a presence on Facebook in order to increase their online distribution, promote their brand and connect with… 2 Global Distribution Systems (GDS) for Tours & Activities The GDS — also known as a Global Distribution System — is an integral online system for tour and activity providers. By partnering with… Best Ways to Book for Travel: Online, Offline & Agents The key to success when you are a tour and activity provider is simple: bookings. You need people to book out the tours and excursions that… 3 Types of Business Partnerships All Tour Operators Need Like the world around us, the travel industry is interconnected. Tour operators and activity providers should focus on networking and developing business partnerships with… How to get more bookings by giving Agents what they want Agents and resellers send a lot of business your way, so it’s important that you help them run their business efficiently and serve their customers… Working With OTAs: A Guide for Tour Operators With more people booking online than ever before, online travel agencies (OTAs) have become a necessary distribution channel for tour and activity businesses. Here’s what… 3 Steps to Brochure Marketing for Tour Operators Brochures can be a great marketing tool for tour and activity businesses. In fact, in our recent American & Australian survey for the most… All you need to know about OTA’s (Online Travel Agencies) Online Travel Agents (OTAs) can provide your tours and activities with massive exposure. To distribute your and activities globally, you’ll need to partner with… 7 qualities that tour operators should look for in overseas agents Partnering with agents overseas is one of the best distribution strategies you can deploy for your tour or activity business. After all, they can… OTAs (Online Travel Agents) for tour operators Distribution channels are important for tour operators. Working with OTAs to increase your bookings and your revenue is integral to the success of your… 5 Ways to Raise Awareness For Tours and Activities While you probably have a marketing plan to advertise your business as a whole, you shouldn’t to forget the importance of marketing individual packages… Track Visitors and Online Reservations with Google Analytics Google Analytics measures the number of visitors your website gets, how they get there (direct traffic, search engines, email campaigns, referring traffic or social… How to Use Google AdWords for your Tour & Activity Business How to Use Google AdWords for your Tour & Activity Business Google AdWords is Google’s Search Engine Marketing tool, offering a set of solutions…
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