Resources / Sales and Marketing / 3 Sales and Marketing Articles Welcome to the Sales and Marketing blog on Rezdy! Here, you’ll find everything you need to boost your sales, increase your marketing impact, and grow your tour operator business. From marketing strategies to sales techniques, we have you covered.
Tourism marketing to baby boomers Due to their sheer number alone, Baby Boomers have long influenced the way that we live, work and play. These days, most boomers are… Tourism marketing to millennials Millennials came of age in the midst of the digital revolution, and therefore, they have grown into adults who are strictly online content consumers…. Case Study: Sydney Cooking School Taking bookings – a piece of cake with Rezdy Here at Rezdy we’re very lucky to have some of Australia’s leading cooking schools as… Travel Segment: Baby Boomers Baby Boomers have been influencing our way of life since they began arriving en masse at the end of World War II. The people… 11 creative tourism marketing ideas Updated June 2022 – Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be… 5 ways to attract tourists to your tour or experience business There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S…. Building an SEO strategy to increase sales conversion Building an SEO strategy to increase sales conversion No matter whether you’re trying to drive tour bookings or wanting to learn how to grow… Have access to a network of local and global travel agents The life of a tour operator is never dull. You likely spend your days bouncing between the office and the tour bus, managing social… Our top ten influencers in travel Our top ten influencers in travel Travel influencers have a dream job. These powerful social media moguls get to jet-set across the world to… How to get the book a tour button on TripAdvisor It wasn’t that long ago that travelers were going to multiple websites on their laptop or desktop computer to figure out the logistics for… Working with tour wholesalers: 9 tips for tour operators Updated April 2023 – Expanding your distribution network and improving your online distribution strategy can greatly benefit both outbound and inbound tour operators, but… 5 tips to host the best experiences in your destination 5 tips to host the best experiences in your destination Experiential travel is trending across all demographics. Independent travelers and Millennials are looking for… How to create Instagram campaigns for your tour, activity or attraction In the last several years, Instagram has taken the social media world by storm. It quickly catapulted to one of the most-loved social networks… Social influencers and tourism Social influencers and tourism Humans are innately trusting of other humans. No wonder word-of-mouth has been one of the most powerful marketing tools for… Tourism Marketing for Lunar New Year 2023: Strategies to Consider Tourism marketing for Lunar New Year & Red Envelope opportunities Updated January 2023 – The Lunar New Year is one of the biggest celebrations… How to Create a Tour Package in 6 Simple Steps Updated April 2022 – As a tour company, you may be seeking effective ways on how to create a tour package that’s enticing for… How to Partner with Agents for Your Tourism Business Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build… What are lookalike audiences in Facebook and how can you use them? For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply… How to get product reviews to appear in search engines Just a few years ago, all anyone talked about when it came to Search Engine Results Pages (SERP) was their ranking among the other… Merchandise ideas for tourism The fact of the matter is that most of the tourists who book a tour or activity with you are craving an experience that… End of year marketing campaign ideas End of year marketing campaign ideas As the year comes to a close, people begin to take the time to reflect on everything that… Boxing Day campaigns for tourism businesses Celebrated on December 26 every year, Boxing Day is sometimes overlooked in the marketing world due to the quick turnaround time after Christmas and… How to connect with hotel concierges for tours, activities and attractions How to connect with hotel concierges Ways to grow you distribution partnerships & revenue opportunities On the surface, a hotel concierge seems like a… Facebook Messenger marketing for tourism Facebook Messenger took the concept of direct messaging an individual and created a social platform that is becoming more relied upon each and every… 10 distribution channels your tours and experiences business should be using Updated May 2023 – As a tour operator, bookings are your bread and butter. By maxing out your sessions and having high steady levels… Case Study: Freedom Whale Watch Managing Bookings Is A Whale Of A Time With Rezdy Sue Reid is the Owner-Operator of Freedom Whale Watch, who offer a fantastic day out… 9 tips for writing the perfect tour description for your travel business Updated December 2021 – While surfing the web, travelers are often bombarded with information about any given destination. A quick Google search of “things… Tripadvisor for Tour Operators: 3 Reasons Why You Should Get Started TripAdvisor provides tour operators with the opportunity not only to upload unlimited photos and videos, run advertisements and shape your business profile, but it… 6 types of agents tours and activities can partner with to improve business Updated June 2022 – The days of travel agents being limited to independent storefronts in shopping malls are far behind us. There are numerous… 8 ways to attract tourists to a city or country As a tour operator, you’re always on the lookout for opportunities to generate more bookings – it’s your main mission. When you have an… 7P’s in the tourism marketing mix for tour & activity providers Updated November 2021 – Anyone who runs a business or markets a specific product within the tourism industry knows about the tourism marketing mix…. 5 SEO Mistakes for Tour and Activity Operators For years now, people have been talking about search engine optimization, or SEO, and its role in helping a business maintain its online visibility…. 4 Facts You Need to Know for SEO Marketing for Tours and Activities Search Engine Optimization, or SEO, is one of the most talked about topics in the world of digital marketing. Essentially, SEO is the process… Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… 6 tips on how to grow your travel business Updated November 2021 – As a small business within the experiences industry, your resources are limited for just about everything. Having a tour and… How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are… How to attract tourists to your business in 8 steps Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… Don’t Break the Bank: How to Advertise Your Tours and Activities on a Budget Much like your utility bills and your employees’ wages, your marketing and advertising costs are a necessary evil when it comes to running your… Destination marketing vs. branding: understanding the difference and importance for tour operators Updated April 2023 – You know that you offer the most amazing views of the ocean from your sailboat excursions, and you rely on… 5 Things Tour Operators Should Know When Marketing to Chinese Tourists China is one of the largest, most lucrative outbound traveler markets, and tour and activity operators would be wise to market their products to… The differences between outbound and inbound tour operator agents Updated January 2023 – Are you a tour operator trying to find which option is best for you? Or alternatively, are you a tourism… The Real Ways to Avoid Bad Reviews on TripAdvisor You can be an amazing tour operator, but not everyone is going to love your tours. There will probably be some haters. Unfortunately, having… Baby boomer travel trends: an in-depth look Updated March 2023 – Baby Boomers are one of the most talked about generations in modern times, but what exactly are their travel habits?… Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… 5 Ways to Market Tourism Packages During Off-Peak Season So, you run a tour and activity company that is located nearby a major ski resort in Colorado. You offer guided hiking tours into… 6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… 6 Types of Agents All Tour Operators Should Know About While direct bookings are incredibly valuable to tour and activity operators, it’s impossible to build a vibrant, successful business on direct bookings alone. This… Upcoming SEO Practices in Tourism for 2018 Perhaps you made your website your priority in 2017. You spend the year perfecting its design, making sure that you included valuable tour descriptions… Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue…
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