Resources / Sales and Marketing / 4 Sales and Marketing Articles Welcome to the Sales and Marketing blog on Rezdy! Here, you’ll find everything you need to boost your sales, increase your marketing impact, and grow your tour operator business. From marketing strategies to sales techniques, we have you covered.
6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… 6 Types of Agents All Tour Operators Should Know About While direct bookings are incredibly valuable to tour and activity operators, it’s impossible to build a vibrant, successful business on direct bookings alone. This… Upcoming SEO Practices in Tourism for 2018 Perhaps you made your website your priority in 2017. You spend the year perfecting its design, making sure that you included valuable tour descriptions… Top 7 qualities tour operators should search for in overseas agents Working with overseas agents gives you access to powerful market segments, such as travelers from China and India. As this outbound tourism markets continue… Distribution Tip: The Best Channels Tour Operators Should Harness There’s no single channel that will allow your business to survive and thrive. Rather than relying on only one channel, you should create a… TripAdvisor and Tour Operators: Why You Should Be On it Travelers have discovered that social networking not only allows them to discover new destinations and things to do on their vacations, but it also… The question of commission: how much should tour operators give tour agents? Updated August 2023 – Your ability to grow your tour and activity company depends heavily on your distribution strategy. Through your distribution strategy, you… Rise in the Travel Industry through Destination Marketing It’s easy to think that your tour and activity company is competing against every other travel-related business in your destination, but that’s simply not… How can tour operators increase bookings through Google Adwords Updated September 2023 – In an ever-evolving digital landscape dominated by over 8 billion Google searches every day, tour operators find themselves continually challenged… 5 Rules of Working with Social Media Influencers for Your Travel Brand The age of social media has allowed normal, everyday people to transform themselves into pseudo-celebrities. People who have been able to get a lot… Distribution 101: Tips to work with Inbound Tour Operators (ITOs) Your tour and activity company’s distribution strategy needs to include many different types of distribution channels. These channels provide you with access to a… Distribution 101: How these 3 Partnerships can Benefit Your Tour Business Obviously, a large part of your tour and activity company’s business strategy is going to be devoted to driving direct bookings. While direct bookings… The Rise of the Indian Travelers: Why Should You Care? Travel industry businesses, including tour and activity companies, are constantly buzzing with news of the latest and greatest market segment to target. In recent… Facebook Retargeting: What All Tour Operators Should Know Say you have a prospective customer that visits your tour and activity website and browses the different tours that you have for about 15… How Much Commission Should I Pay To Agents: Know The Industry Standard Rates Creating a distribution strategy with many different types of agents is necessary to increasing the bookings at your tour and activity company. These partnerships… A Guide to Destination Marketing: the Top Five Practices to Stay Relevant In order to succeed as a tour and activity operator, you need to attract travelers who are interested in visiting your destination. Whether you’re… How to Climb TripAdvisor in your Destination Years ago, people who wanted to travel to a new place often booked the same hotels and the same activities that their friends and… See How the Best Do It: Instagram Creating an Instagram profile and launching a feed on the image-centric social networking site is not enough. Your tour and activity company needs to… Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… How To Deliver Quality Service and Provide Top-Notch Experience to the Indian Traveler This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. To download the whole ebook, click here. … An Analysis of the Target Customers: India Traveler Profiled This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. In part 2 of the 3-chapter series of… The 5 types of people who visit your tour website and how to sell to them There’s no point in having a beautiful website if it doesn’t speak to your audience. But, do you know them inside and out? Who… Know the Market: Baby Boomers As Baby Boomers begin their golden retirement years, many are heading out to new destinations in order to explore the world. Your tour and… There is No Such Thing as a One-Size-Fits-All Distribution Strategy There is no scientific formula for creating an effective distribution strategy. Tour and activity operators have to consider several factors that are unique to… How much does it actually cost to partner with an OTA? Partnering with an online travel agent (OTA) is necessary in order to appeal to a broad range of travelers from many destinations across the globe…. The Changing Landscape of Distribution in the Experience Industry by Simon Lenoir, CEO at Rezdy The Changing Landscape of Distribution in the Experience Industry Simon Lenoir, CEO and founder of Rezdy, shares the latest trends in the attractions and… Why destination marketing in tourism industry is dependent on networking Updated November 2022 – With travel finally back on the cards for many since the pandemic, people are looking to make the most of… Different types of bookings and how to increase them Not all bookings are created equal. Tour and activity operators need to understand the major differences between the two different types of bookings, and… How to get to the top of the TripAdvisor rankings TripAdvisor is likely the most well-known and well-loved online review site for the travel industry. Tourists from around the globe head to TripAdvisor in order… The Difference Between Marketing and Distribution in Tourism Tour and activity suppliers have to decipher between marketing costs and distribution costs in order to develop an effective distribution strategy that drives bookings… The Importance of a Balanced Distribution Network The key to creating a successful distribution network is to diversify the types of agents that you work with on a daily basis. If… The Comprehensive Guide to Distribution Channels It doesn’t matter what type of tours or activities you offer, or the destination that you are located within, it’s critical that you develop… How to become a TourRadar supplier How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online… Best Practice for Tours and Activities: Agent Payments and Commission Rates As you expand your agent network and improve your distribution strategy, you will need to consider the cost of commission rates. All of the… Five Facebook Marketing Habits Tours & Activities Operators Should Avoid The social media strategy that you have developed for your tour and activity business not only needs to identify which platforms you are going… New Year’s guide to success for tour and activity operators Updated January 2023 – As you ring in the new year, you might be thinking about all of the exciting and innovative tour and… Facebook Ads targeting for tours and activities providers Finding the right audience to advertise to is pretty difficult. However when using Rezdy and Facebook to target your customers, or people that are… Instagram Marketing for Tour and Activity Operators: A Comprehensive Guide Get More Bookings with an Instagram Marketing Strategy Should You Have an Instagram Marketing Strategy? First and foremost, whether you have an Instagram marketing strategy depends on… TripAdvisor Widgets to Improve Your Booking Website As a tour and activity company, you need to use a variety of platforms in order to promote your products and increase your brand… Why use the TripAdvisor app on Facebook? Engaging with your customers on social media is essential in today’s digital age, particularly if you are a tour or activity provider. While you… Distribution is the Key to a Successful Tourist Destination Marketing Strategy Destination marketing requires a travel organization or regional marketing team to promote an entire region as a desirable travel spot. This involves highlighting the… The new Facebook Events app and why tour operators should take note Last week Facebook announced its new Events app, designed for experience seekers looking to discover nearby activities they can do alone or with their… How to become a Viator supplier What is Viator? Updated June 2022 – Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers. They reach 350… Why Agents Deserve Commission for Selling Your Tours or Activities Direct bookings are great for your business, as they prove that your online marketing strategy is working and it also allows you to increase… How Small Businesses Can Rank Higher on Review Websites like TripAdvisor Small businesses have one major advantage over large corporations, particularly in the travel industry: They offer a personalized, local experience that can’t be found… How to get travel agents to sell your tours and activities Updated August 2023 – In the ever-evolving landscape of the tourism industry, the role of travel agents remains a pivotal one. These agents not… Tips to Shorten the Time to Set Up a Distribution Channel When you develop an expert distribution strategy and you implement it, you can almost sit back and just watch the bookings come in. However,… Distribution and Marketing Channel Cannibalization in the Tourism Industry Agents are a necessary part of your overall distribution strategy, because the right agents can bring you customers you would not otherwise have access… Tour Operator Best Practice: Retargeting Retargeting is an important component of your online marketing strategy. The fact of the matter is, most of your website visitors are not going… How to Get More Likes on Your Facebook Page Your tour and activity company needs a strong presence on Facebook. Facebook is likely the most well-known and widely-used social networking site across the… Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. In part 1 of the 4-part series of ‘Get China Ready’, valuable expertise will…