Resources / Sales and Marketing / 5 Sales and Marketing Articles Welcome to the Sales and Marketing blog on Rezdy! Here, you’ll find everything you need to boost your sales, increase your marketing impact, and grow your tour operator business. From marketing strategies to sales techniques, we have you covered.
The Benefit of Facebook Page Likes for Tour Businesses Earning a Facebook like from a new customer is validating — it makes you feel like your business is valued and genuinely enjoyed by… Channel Manager Use the Channel Manager to manage all your booking channels in one place saving hours updating multiple systems. It makes sense that having your… 6 Ways to Get Quality Traffic and Increase Tour Sales During this workshop, Mat Newton, CEO and Founder of TourismTiger, walks you through exactly how you can strengthen the weak links in your online presence… Increase the Profit from Your Google AdWords Campaign Google AdWords is a powerful platform that allows you to drive traffic to your website, and when you run a campaign, you will likely… 4 destination marketing strategies to attract more travelers Updated March 2023 – In today’s competitive travel industry, having a strong travel marketing strategy is crucial for success. And one of the key… How Can Tour Operators be Awarded with TripAdvisor’s Certificate of Excellence? TripAdvisor is one of the most powerful traveler review sites on the web, largely because so many people who enjoy exploring the world use… How to Increase your Bookings from Facebook By the end of the webinar, you will understand how you can attract fans and convert them into bookings from Facebook. You will learn:… How To Build A Successful Relationship With Your Agents Both agents and suppliers need to work well together in order for the partnership to pay off. To do this, you need to build a… Setting Commission with Agents Since their piece of the pie is what motivates them to sell for you, you want to make sure that you are setting commission rates… Advertise Your Tours or Activities on Facebook Facebook is so much more than a social networking site that allows you to create a page where you can connect with your customers,… Rezdy Channel Manager for Tour and Activity Providers Updated May 2022 – In the competitive world of the experiences industry, being ahead of the bookings game can sometimes be a struggle. Whether… What Kind of Agents are Active in the tour and activity sector? What Kind of Agents are Active in the tour and activity sector? For tour and activity providers, agents are a treasure trove of possibility…. Why Should Tour Operators List Their Products with OTAs? Online Travel Agents, or OTAs, are the companies that people think of when they want to book an affordable yet exciting trip online. No… SEO TIP: Google Alerts! Google Alerts are an ever-useful tool that tour and activity providers have been using for years in order to stay on top of their… SEO TIP: Include Alt Tags on Your Activity Pictures The name of your tour should be compelling, and your tour description should be both vivid and inviting. But that’s not going to get… SEO TIP: Use Keywords in Your Tour Description When implementing your SEO strategy, you know that you need to incorporate keywords into your content in a natural way. While it may seem… 8 tips for selling packaged tours Updated March 2023 – The travel industry has experienced a significant shift in recent years, with an increasing number of travelers opting for packaged… How to Deal with Negative Feedback on TripAdvisor You pour your life and soul into your tour company, providing exciting tours to the city’s top attractions on a daily basis. You believe… Average Commission Rates for Agent Bookings in 2016: A Comparison With Rezdy’s marketplace growing and more and more OTA’s starting to focus on tours and activities, it is important to know how much commission… SEO TIP: Localize your tour business with Google+ and Facebook Tour and activity providers need to enhance their online presence not only for a global audience that might be interested in traveling to their… Use Google Adwords and Rezdy to Get More Bookings Google Adwords is one of those SEO tools that everyone talks about — you simply have to invest in Adwords if you want to… What To Do Before Getting Listed on a Large OTA Website Now that you have your reservation system set up, you want to focus on your distribution strategy. You know that direct bookings are important,… Use Google Adwords to sell Tours and Activities As a tour company that offers winery tours to various vineyards in your local region, you know that you need to reach out to… 3 Good Indirect Booking Channels Direct booking is a wonderful thing for your tour and activity company, but you cannot rely solely on your own marketing efforts in order… SEO Tip: Speed up your Tourism Website Three seconds is all it takes for someone to abandon ship — and by abandon ship, I mean exit out of your website if… Running a Fishing Charter? 3 Must-Haves to Never Have to Set Foot on Land You’re lucky enough to have your dream job. You have always loved fishing — you live and breathe the sea — and now you’re… Boosting Incremental Sales: Strategies for Tour Operators Tour providers can create promotions for their tours and activities in order to generate buzz about their business, book additional tours during the off-season… 5 agent characteristics that show they’re good at their job Updated March 2023 – As an operator in the tourism industry, one of your main goals is to discover ways to leverage your business… 3 Tour Operator Instagram Pages Worth Following Updated December 2022 – The tourism industry is without a doubt one of the more instagrammable industries. With just over 300M Instagram posts in… Choosing the right Channel Manager for your tour, activity, and attraction business Updated March 2023 – For travelers, nothing is more frustrating than being called up to change their reservation because you’ve overbooked them. If someone… 3 Agents That Will Help You Distribute Your Tours Online Once you have created an amazing tour and activity company, you will want to distribute your products online in order to make sure they reach your target… 5 effective tourism advertising tactics for tour and activity businesses Updated May 2023 – In the tourism industry, advertising plays a crucial role in attracting new customers and growing your business. With so many… Should You Pay Percentage or Net Commission for Your Tours? You are probably aware that in terms of commission, you can choose to pay your agents either a percentage or net commission rate. But… Creating a winning Facebook Business Page for tours & activities Updated October 2023 – As one of the world’s most popular social media platforms, Facebook holds great potential for your organization to promote its… 3 Agent Commission Hacks in Rezdy As a tour operator, you know just how important agent commission payments are. After all, they are working on your behalf and they are running… How Can You Integrate Your Tour Availability with OTAs? When you are managing a large tour and activity business, you need to be efficient and accurate. After all, you don’t want someone to… How to Run an Effective Marketing Campaign Effective marketing campaigns need to be well planned or they simply won’t work. Do you have a structured campaign or do you just do it… How partnering with other travel businesses can help you drive tour bookings Like the world around us, the travel industry is incredibly interconnected – and for a good reason. Successful travel businesses capitalize on this fact… How to get more bookings by giving Agents what they want Agents and resellers send a lot of business your way, so it’s important that you help them run their business efficiently and serve their customers… TripAdvisor’s Neighborhoods Shines the Spotlight on Tours & Activities TripAdvisor is forging onwards in its efforts to make life even easier for travelers. Recently, TripAdvisor launched a new feature called ‘Neighborhoods’, allowing travelers… How to Set Agent Commission for Tours & Activities [Slides] Setting the right commission rate for your agents is a tricky task for tours and activities. It’s about maintaining a delicate balance of motivating… A Tour Operator’s Guide to Working with OTAs With more people booking online than ever before, online travel agencies (OTAs) have become a necessary distribution channel for tour and activity businesses. Here’s what… Case Study: All4Adventure Sam is the Managing Director of ALL4Adventure, who run thrilling quad bike tours to isolated areas of the world renowned Freycinet National Park, on Tasmania’s… 3 steps to effective tour operator brochure marketing Updated February 2023 – As tour and activity operators, marketing and promoting your services are essential when looking to reach a wider audience. Brochures… Case Study: Salt Air Online Bookings Are A Breeze With Rezdy Michelle is the Marketing Manager for Salt Air, the only scenic flight company in the Bay of Islands,… How To Instagram: A Guide for Tour Operators Like Facebook and Twitter, many of the world’s biggest brands have flocked to Instagram – especially those involved in tourism. There’s no denying the… 5 More OTAs for Tour Operators to Work With As tour operators and activity providers, you are always looking for more ways to promote your business and get distributed. And thanks to the… 5 Interesting Strategies Being Used to Attract Chinese Travellers We previously talked about how Chinese travellers have been crowned the world’s biggest tourism spenders, as the UNTWO reported that Chinese travellers spent a… What are Online Travel Agents (OTAs)? A Guide for Tour Operators Updated April 2023 – Online Travel Agents (OTAs) can provide your tours and activities with massive exposure. To distribute tours and activities globally, you’ll… Facebook Marketing Tools Tour Operators Should Know About Facebook has been open about how it’s targeting the travel industry. This is probably because in 2012, 42% of stories shared to users’ Facebook timelines… 3 review sites all tour operators should be using We previously posted a heap of stats about online reviews that will convince you of their importance in your marketing strategy. Now, it’s time…