Markets & Segments Generation Z travel trends and how to attract them to your tours & activities In the ever-evolving landscape of the tourism and travel industry, different generations contribute distinct elements. While millennials, baby boomers and other older generations have… Markets & Segments Baby boomer travel trends: an in-depth look Updated March 2023 – Baby Boomers are one of the most talked about generations in modern times, but what exactly are their travel habits?… Markets & Segments Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Markets & Segments Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity…