By Ricki Hudson — 14 Jan 2019
It’s likely that you have core tour, activity or attraction products are the bread and butter of your business. The majority of your marketing campaigns and promotional materials are going to be geared toward motivated travelers to book one of your experiences. However, if growth is what your looking for, then auxiliary products could be the key. We take a look at auxiliary products can grow your tour booking revenue.
Auxiliary products are products that are sold in addition to your tour and activity products, often as a way to enhance the experience or as a way to provide an interested customer with a luxury upgrade. They are optional products that tourists can choose to add on to the original tour or activity package, and they are an easy way to boost the revenue that you generate from an individual booking.
Wondering if you should add a few auxiliary products to your offerings at your tour and activity business? Here’s a few products to consider:
While you will likely promote these products on your tour and activity website, you don’t want to just hope that your travelers discover the options on their own. Instead, incorporate these products into your online marketing campaigns and e-mail marketing campaigns. Your booking software should allow you to create customized automatic e-mails that are delivered to specific groups of customers within your database. When you promote your auxiliary products, you increase the likelihood of customers opting to purchase them.
The key to incorporating auxiliary products into your business model is having an innovative booking software that allows you to easily promote these products and manage them along with your reservations. An online reservation system that is geared specifically toward tour and activity operators, is your best option.
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