By Taz Bareham — 1 Aug 2014
As a tour operator, you want to be chosen as one of the activities a family will engage in when they go on holiday together.
So it’s clear that family-friendly tours are one type of package that you can’t ignore. Here’s how to get traveling families to book with you.
Tapping into each family member’s desires is necessary for creating a tour product that is suited to their needs.
If you find that your family package will be a bit pricey, there’s no need to worry. Families are willing to pay the price for a once-in-a-lifetime trip that provides them with a lifetime of memories.
To attract families, you need to have a clear picture of who you’re structuring your tour or activity for. So what does a traveling family look like?
According to Travel Market Report there are different categories:
You might want to consider marketing to honeymooners as well, so that they remember you when they have children and come back to the area.
Step one is to create a family-oriented offer. This means that the hours are appropriate, the content of your tour is appropriate for children, and there are plenty of toilet breaks (if it’s a long walking tour).
Then, you need to deliver by making it a seamless experience:
If you aren’t equipped with the booking technology required to service customers in this way, then your business is in danger of getting left behind.
Rezdy’s online booking software allows your customers to check availability, book and pay for your tour in a few quick clicks. You can cross and up-sell extras, and get organized with your customer communications so that no knowledge is lost.
To see it in action, start your free trial today.