By Ricki Hudson — 23 Nov 2018
There’s more to discovering a design that looks appealing when creating a website for your tour and activity company. In fact, the process of designing and structuring a website is more scientific than you might think. Whether you are relaunching a new version of your website or simply making updates to the existing layout, you will want to remember the importance of information architecture. Information architecture and tourism are not mutually exclusive, the former is a crucial way to help customers navigate your website and increase your bookings.
Information architecture is the process of creating and organizing content on a website in a systematic way. A website that utilizes the best practices of information architecture will present information in a way that moves the user along in their online booking journey, giving them the data they need at the precise moment they need it. When used properly, information architecture will help drive bookings for any brand.
Building a responsive website that drives bookings for your tour and activity company doesn’t have to be complicated. With the right technology in place, you can create a customized site in a matter of minutes that will help boost your brand identity and increase your visibility online.
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Image credit: Helena Lopes