Sydney, 20 January 2021 Merlin, a global leader in location-based, family entertainment and one of the world’s largest attractions operators, announced a partnership with Rezdy, a world-leading SaaS booking and distribution platform for the experiences industry. Tours and activities resellers across the world will now be able to make real-time booking of Merlin’s full inventory of products in Australia and New Zealand through a direct integration into the Rezdy Marketplace. The partnership creates a seamless and flexible experience for both existing and new Merlin resellers through their Rezdy Agent account. There are no booking volume commitments, no contracts and the excellent commission rates are all handled automatically by Rezdy along with easy payout. With the increasing importance of social distancing, a traveller is able to select specific time slots and walk straight to the gate with an electronic ticket.

“By making our products available on Rezdy’s Marketplace we’re able to allow our existing resellers to sell our product so much easier than before as well as reach a much larger group of potential resellers with no extra effort,” said Shannon Bailey, Regional Trade Sales Director. “This enables our teams to focus on a great customer experience as travellers return to our recently reopened attractions.”

“We’re delighted to partner with Merlin, initially in Australia and New Zealand, to bring technology to bear on taking their products to a wider range of resellers here and overseas. Having such products as Sydney Tower and Sydney Aquarium available on the Marketplace alongside the existing range of products really does mean we can offer a reseller the ability to book all the top things to do in Australia and New Zealand,” added Chris Atkin, Rezdy CEO.

Rezdy’s technology platform specializes in the needs of tours, activities, and attractions and is used in more than 100 countries to help tourism operators save time, manage and grow their business. The company is seeing increased demand from businesses seeking to rapidly digitize as they manage through the challenges of the COVID pandemic.

The Merlin and Rezdy integration is already live with Merlin’s full Sydney product offering available to all Rezdy resellers – with Merlin’s Melbourne, Sunshine Coast and New Zealand product offerings to follow next month. Resellers who are interested in selling Merlin’s attractions can log in to their Rezdy account or simply sign up to Rezdy’s Marketplace here.

About Merlin

Merlin Entertainments Group is a global leader in location-based, family entertainment. As Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 130 attractions, 19 hotels and 6 holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season).

See for more information and follow on Twitter @MerlinEntsNews.

About Rezdy

Rezdy is the world’s leading independent booking and distribution platform for tours and attractions. As the world’s largest B2B marketplace for the experiences industry, Rezdy now has more than 90,000 product offerings connected to its marketplace. Rezdy’s goal is to power the growth of the experience industry with tools and connections to make it easier for operators and resellers  to run and grow their businesses.

See for more information.

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