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Chapter 1: Your Website. The Power of Style. Dress to Impress.
Chapter 2: Advertising. The Power of Asking.
Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords.
Chapter 3: Social Media. The Power of Social Proof.
Chapter 4: Competitor Analysis.
Chapter 5: SEO. Become Discoverable.
Chapter 5.5: Black Hat SEO & how BMW was removed from Google
Chapter 6: Content: How to talk to anyone.
Chapter 6.5: How to attract tourists with effective story-telling
Chapter 7: Marketplace. An additional place to sell.

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