By Taz Bareham — 26 May 2016
You are a tour and activity operator who offers wine tasting tours to travelers who visit the area. For the most part, you know that you need to market your products to a basic target audience: tourists. You know that people who are heading to your corner of the world will want to explore the local wineries and sip the latest vintage that they have to offer. But did you know that there’s customers you may not even be reaching out to? This is why you need to discover fully incremental distribution channels.
A fully incremental distribution channel is a channel that gives tour and activity providers an opportunity to reach customers that they would not otherwise have access to. This might include customers who are not likely to travel, or local residents who aren’t always interested in enjoying tourist activities in their own town. The best way to uncover all of the fully incremental distribution channels available to you is to connect with agents who are interested in reselling your products.
Working with agents should be a top priority for you. You can start improving your network of agents by partnering with the Visitor Information Centre in your region, and asking if anyone locally might be interested in selling your products to their own customers and earning a commission. You also should partner with the large OTAs that package tourism products for their customers around the globe. It’s too difficult to compete with the mass marketing campaigns of OTAs, so you should opt to work with them instead of against them.
Gift card promotions — Offer gift cards for your tours and activities to local employers throughout the area. Tell them that they can give them to outstanding employees who deserve a reward. This allows you to connect with locals who might not typically think to book a tourism activity in their own town.
Raffle giveaway prizes at local events — Get involved in your local community and give away promotions and prizes for your business. This shows that you are committed to your local region, and gives you a chance to meet new people who may be interested in booking your tours.
Social media contests — Host a social media contest and ask your followers to share your business information with their own followers. The winner receives a free tour, but you enjoy a boost in bookings you wouldn’t otherwise get.
Rezdy is an online booking system that works directly with tour and activity providers in order to automate the booking process and help them grow their business to the next level. We take pride in the fact that we offer expert resources for our customers that allow them to improve their distribution network, increase their bookings and maximize their revenue. To find out more information about distribution channels for your business, download our distribution ebook today.