Data has surpassed oil as the world’s most valuable resource. Why? Because understanding your customers is the key to driving sales. Take a traditional car salesman as an example; the more he knows about you, the easier it will be for him to make the sale. As he chats with you, he’ll better understand which car you’ll need, what kind of add-on services you’d like and the kind of messaging or phrasing that’ll resonate with you. 

So how do you get started? When people hear the phrase ‘data analytics’ they think it’s an extremely complicated process that they’ll either take years to master, or they’ll need to pay someone to do it. The truth is, yes, it can be complicated, but it can also be simple. Because data analytics is simply the act of analyzing data. Data that is already available to you. 

Two sources of readily available data: 

    1. Google Analytics
      Google’s tracking tool allows you to monitor how your customers got to your site, who they are, how they act and what they bought. If you don’t already use Google Analytics, you can check out our Google Analytics masterclass here. 
    2. Rezdy Reports
      Our booking software comes with reports that help you track how your customers are booking, paying, your session utilization, your gift card liabilities, your best products, and much more.

Once you’ve accessed these reports, here are 3 areas where you can use data to grow your business:

1) Acquiring new customers

With Google Analytics’ acquisition report, you can easily track how your customers got to your website. You’ll know whether it’s through organic search, paid advertising, emails, partners, etc. 

Your Rezdy reports will also allow you to easily see where your bookings are coming from, whether it’s from resellers, online or offline channels. You can further break this down to see who your best resellers are.

With this, you’ll be able to quickly see which channels you should be focusing on and which ones you can cut back on. 

2) Scheduling your tours & activities 

Google Analytics’ behavior report allows you to monitor what your customers are doing on your site. Where they enter, which pages they visit, how long they spent on each page, which page led to a conversion and which page made them leave. Meaning you’ll be able to quickly identify what tours and activities your customers are most interested in. 

Your Rezdy reports also allow you to quickly analyze your top-performing products. You can even see how far in advance your customers typically make their bookings and how full each of your sessions is. 

This data will help you quickly identify which tours & activities you should be focusing on and when you should be running them to maximize bookings. 

Knowing your customers

If you’ve ever wondered why you’re constantly targeted by the same ads, this is why. Google keeps a lot of data about you, and with Google Analytics, you’ll be able to access all that data about your customers such as:

  • Demographics (age and gender)
  • Interests 
  • Geography (where they’re from and languages they speak)
  • Technology (What devices or web-browsers they use)

If you capture your customer data on your Rezdy booking form, you’ll also be able to pull up demographic reports about your customers. 

Knowing their interests will also allow you to offer add-on services or products they might enjoy. For example, if they’re interested in food and dining, offer exotic food tasting as an add-on to your tour.

You can start now

Here’s the best part, all this data is readily available for free. As travel is starting to return, this is the perfect time to analyze your data and put your business in the best position to rebound. Start your free trial with Rezdy today.

Or if you’re a returning customer, get started with your Rezdy reports here.


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