By Taz Bareham — 8 Jun 2017
Tour and activity providers need to solicit feedback from their guests in order to improve their brand recognition online and to establish trust amongst their target audience. It’s important to increase engagement with your travelers and ask them to leave feedback on the most popular travel review sites and you should expect both good and bad reviews about your tour. No matter how amazing your tour is, bad reviews are inevitable, especially if you run hundreds of tours a year.
It’s difficult to not take negative feedback personally, particularly when you pour so much time and effort into your tour and activity company. Instead of feeling hurt about a bad review, try to respond in the most professional way possible and use the feedback to improve your future tours.
Developing your online brand reputation is an important part of networking with agents in the industry and attracting travelers from a wide variety of market segments. Online reviews play a critical role in this process but you don’t have to feel dismayed every time you have to handle bad reviews. Respond appropriately, and take it in stride. If you focus on providing great tours and activities, it’s far more likely that travelers will naturally feel inclined to leave positive feedback.
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