In today’s digital age, establishing a robust online presence is pivotal for businesses looking to thrive in the competitive market. One powerful tool that significantly contributes to this visibility is the Google Business Profile. Formerly known as the Google My Business app, a Google Business Profile is a dynamic and interactive platform that allows businesses to showcase their offerings, engage with customers, and enhance their overall online presence.

This comprehensive guide will navigate you through the process of creating and optimizing a Google Business Profile specifically tailored for tourism operators. From the fundamental reasons why tour operators need a Google Business Profile to a step-by-step guide on setting up your business page, we’ll explore the intricate details that make this tool an essential asset in the digital marketing toolkit for the tourism industry. Let’s embark on a journey to unlock the potential of Google Business Profiles and elevate your tourism business’s online visibility.

Why tour operators need a Google Business Profile

A Google Business Profile allows your business to strengthen its online presence and be seen more often, by more potential customers. Using the Google Business Profile, or Google My Business app as it was previously known, you are able to advertise, track, and analyze your business to better understand your customer base and tailor future offerings to them. This guide will run you through how to create a business listing on Google to start getting your tourism offerings noticed by potential customers.

How to create a Google business page

The steps below outline how to set up Google Business Profiles so your tourism business can enhance its online presence.

  • Step 1: Sign into or create a Google account. It is preferable to use an administrative account.
  • Step 2: Go to Google My Business ( and create your page.
  • Step 3: Add your business details, including company name and address.
  • Step 4: Verify ownership of your business by mail, phone, email, or online verification services.
  • Step 5: Actively update the page with relevant business information by adding photos, information, and reviews.

How to optimize Google My Business / Business Profile

Optimizing your Google Business Profile is vital to ensuring it is still able to attract new customers. Actively updating the following pieces of content to your Google business page can help your tourism business stand out from its competitors.

Questions & answers

Encouraging customers to reach out to your business is an effective way of growing its reach. Within your Google Business Profile, customers can post questions that you as the business owner can respond to. Ensuring you keep up to date with all questions will improve your business’ online presence and satisfy your customers’ queries.

reasons why google my business is important

Adding posts

Regularly updating your Google Business Profile helps keep your audience informed and maintains engagement. You can use your Google business page to advertise tours, events, offers or showcases your business may be organizing. Continually fresh updates will also help Google to prioritize your business as active and relevant in its search rankings.

Uploading photos

Photos are a powerful storytelling tool. For tour operators, they can be used to give potential customers an idea of the experience they will receive if they book a tour with you. Updating your Google Business Profile with current photos allows your customers to see exactly what your offering brings to the table. You may also invite customers to share their own photos to your profile. Videos can add extra depth to your Google business page, showcasing your offerings to potential customers.

Manage Google Reviews

Another function of the Google Business Profile is Google Reviews. Customers can leave feedback on their experience to help future patrons understand the quality of service provided. It is important to respond to all reviews, both positive and negative, as this shows transparency and a willingness to address customer feedback.

How to ask customer to leave a review

Add products and services

Your Google Business Profile allows you to outline the exact products and services that your business offers. This transparency is handy for customers when researching your business, as they are able to know very quickly what your business offers.

Set up messaging

Enabling messaging on your Google Business Page allows customers to contact you directly and receive real-time answers to any queries they may have. It is important to respond to messages as they arrive, as this enhances the customer experience and is more likely to lead to bookings and positive feedback.

Make sure you are constantly updating your Google Business Profile

A Google Business Profile is an indispensable asset for tour operators, offering multifaceted benefits that extend far beyond mere online presence. Therefore, keeping your Google business page up to date with photos and written content improves the online presence of your business and ensures Google knows your business remains active.

In this expanded section, let’s dive deeper into four reasons why tour operators should prioritize creating and optimizing their Google Business Profile.

Increased visibility and customer reach

In the competitive landscape of the tourism industry, a Google Business Profile serves as a powerful tool to ensure that your offerings are visible to a broader audience. This platform facilitates easy discovery of your services, allowing potential customers to find your business effortlessly when searching for relevant keywords or browsing local listings. In an environment where enhanced visibility is paramount, a well-optimized Google Business Profile can directly translate into increased inquiries, bookings, and revenue.

Advertising and analytical insights

Tour operators can leverage the Google Business Profile to effectively advertise their offerings to a targeted audience. Through features like Google Ads integration, businesses can create compelling ad campaigns directly linked to their profile. Furthermore, the analytical tools provided by Google My Business offer invaluable insights into customer behavior. From tracking the number of views and clicks to understanding where customers find your business, these analytics empower tour operators to make informed, data-driven decisions about their marketing strategies.

Customer understanding and tailored offerings

The comprehensive data collected through Google My Business enables tour operators to gain a deeper understanding of their customer base. Analyzing customer demographics, preferences, and search patterns allows operators to tailor their offerings to align with customer expectations. By adapting services based on these insights, tour operators not only enhance customer satisfaction but also increase the likelihood of repeat business and positive reviews.

Building trust and credibility

Maintaining a well-kept Google Business Profile goes beyond mere visibility; it contributes significantly to building trust and credibility among potential customers. Accurate business details, positive reviews, and prompt responses to customer queries all play pivotal roles in creating a positive online reputation. In a landscape where trust is a decisive factor in the decision-making process for potential tourists, a positive online presence on Google can sway customers towards choosing your business over competitors. A trustworthy and credible online image is the cornerstone of a successful tourism business in the digital age.


A Google Business Profile is an important part of your tourism business’ online presence. In providing relevant content and information about your business, you are encouraging customers to book tours and activities you offer. Adding photos, reviews and Q&A forums gives potential customers more clarity on your business’ offerings and encourages them to use the services you offer. These functions of Google My Business for tour operators add to the wide reach that the Google platform already offers, boosting your company’s online visibility.

If you require any more advice on how to create a Google My Business page or any other online tools, reach out to Rezdy for support. Rezdy is the world’s leading online booking and distribution platform, offering booking software, a Channel Manager and automated booking confirmation services to streamline the marketing of your tourism business.

Curious to see how Rezdy can fit within your business? Start your FREE 21-day trial or book a demo today.

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