By Blake Ng — 10 Feb 2020
Google Analytics is a tool designed to track the visitors you receive, where they came from and what they do on your site. It’s important because in the digital age, data is king. The more you know the better. Some extremists even suggest there’s some data you have to know, otherwise you’re dead. Yes, it’s that important, kind of like the date of your anniversary! But most importantly, it’s absolutely FREE! so you’ll be able to afford that extra bottle of Moet on date night, otherwise a round for the boys.
So, what can Google Analytics do for you?
By understanding your customers better, you’ll be able to better package tours and activities for them. You’ll also be able to better design your website and content for them. For example, without Google Analytics, you’ll know Bob, that’s it. With Google Analytics you might know that Bob is a middle-aged married family man who loves kayaking. You might even find that his 3rd girlfriend cheated on him while he was cheating on his wife (just kidding on this one, it’s Google Analytics, not the CIA/Huawei). If you find out that most of your customers are like Bob, by building family packages, you’ll better cater to Bob’s wants and increase bookings to all the Bobs of the world.
Google Analytics allows you to uncover where visitors leave the site. You can narrow down the pages with the biggest exit rates and change them accordingly. It’s just like employees, if they don’t work, fire them.
Facebook, Instagram, Twitter, Snapchat, Pinterest, etc. There are way too many social media platforms, goddamn millennials! Many tour operators are beginning to feel obligated to work on multiple platforms. However, with Google Analytics, you could find out which platforms are sending the most visitors to your site and focus on those. For example, my brother found more success focusing all his efforts on bumble rather than dividing his attention over Tinder, Bumble & OkCupid.
There’s still a bunch more that Google Analytics can do. Because we love Google Analytics so much, here are some things Rezdy has just implemented as part of our Google Enhanced Integration Update!
You can now tell search engines to not index and rank your Rezdy categories and product URLs and instead, promote your own website URLs. Usually, Google promotes parts of your site it thinks might perform better, sometimes those might be Rezdy products and booking forms. Imagine if you couldn’t write your own Tinder dating profile and instead, it automatically put things about you on there, probably not the best thing in the world. You’d want to change it yourself, now you can. You can now tell Google which parts of your site to promote instead.
Previously, when a customer books something, anytime they’re taken to a different domain (like a booking form on Rezdy) Google Analytics loses track of the customer and then attributes to conversion to the last point of contact. It’d be like if you took someone out to a movie, dinner and mini-golf (god knows why) but then she attributes the success of the date purely to the mini-golf (that can’t be right). You’d want to attribute it evenly over all three events, now you can. With Rezdy you can now track across domains and attribute conversions more fairly!
We’re continually working on more features to ensure you get as many bookings as humanly possible! In the meantime, if you haven’t already, learn how to integrate Google Analytics to your Rezdy account by clicking here.
For more information on how Rezdy can help you increase bookings at your tour and activity company, begin your free demo today.
Start your free demo or trial of Rezdy today.
Wondering what the Baby Boomer segment prefers in the travel space? Read more about it here.
Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.