Updated May 2022 – The sheer size of the Baby Boomers generation has made it one of the most talked-about generations in modern times. Born between 1946 and 1964, this generation has largely made it into retirement and is taking advantage of opportunities to explore the world and tick off their bucket list. Baby boomers can best be described as confident travelers. They’re willing to spend what it takes to get to the places they want to go. They are known to be one of the highest spending generations; spending an estimated $157 billion on travel each year.

Curious to understand baby boomer travel trends? Here’s everything you need to know about these established adults along with a few baby boomer travel tips.

baby boomer travel tips


Where do baby boomers travel to?

While the younger generation such as Millennials and Generation Z may discover new places they want to visit by scrolling through social media on their smartphones, Baby Boomers often have a list of the places they want to visit and they know where they want to go next. According to the infographic, 56% of Baby Boomers have already decided on their chosen destination prior to planning their trip. Many of them choose a destination with the intent of visiting their loved ones. And a great portion of other baby boomers plan vacations that allow them to go sightseeing or relax. This generation travels about 27 days per year on average, which is more than Gen X but less than the younger Millennials and Generation Z.

According to the Wandering RV, baby boomers enjoy a variety of travel destinations and activities to do during their trips. Baby boomers love to travel on getaways filled with luxury travel and bucket list trips. These could include visiting scenic places such as Alaska and its national parks, and famous cities like New York. Whether it’s a domestic trip or an international trip, baby boomers seek the most out of their travel experiences.

How do baby boomers like to travel?

Considering that many baby boomers are well into their 60s-70s, many enjoy activities that are slow-paced and relaxing. Many embark on domestic travel and international travels to experience relaxing activities. These activities include day trips, cruise lines, leisure trips, road trips, or river cruises.

Baby Boomers came of age during a time of lucrative retirement packages and economic strength. The majority of this generation has been able to retire in comfort with funds to travel during their golden years. Only 57% of Boomers say that their budget plays a factor in their trip, and many are prone to booking leisure travel services including upgraded tour and activity packages. However, despite having the extra funds to enjoy a lavish vacation lifestyle, many Baby Boomers still seek out deals. About 95% of Baby Boomers want to know that they have found the best deal possible before booking their trip.

travel habit baby boomers

Baby Boomers are becoming increasingly Tech-Savvy

Most people think of Millennials and Generation Z as the tech-savvy generations, but Baby Boomers are becoming increasingly reliant on technology in order to book their travel arrangements. Their preferred resource for researching and booking an upcoming trip is online travel agencies (OTA) such as Tripadvisor and Expedia, followed closely by sole travel company websites. They do appreciate a user-friendly website that allows them to book directly with a company, so it’s imperative that tour and activity operators invest in an intuitive website that makes it easy to book one of their products online.

Using a booking software that allows baby boomers to easily place and finalize their bookings on the spot is one way to win their sale. For example, a booking software like Rezdy enhances a website with advanced functions such as:

  • Real-time availability viewer to avoid overbooking or double-ups.
  • Automatic email communication such as reminders and instant booking confirmations
  • Automatic manifest updates whenever a change to a booking occurs
  • Integration to various payment solutions for travel, such as gateways that accept multiple forms of payments and currencies
  • and many more…

To make it even better, as a Rezdy booking software customer, you’ll get direct access to Rezdy Channel Manager – the world’s largest distribution platform within the experiences industry with over 25,000 active resellers.

Ready to enhance your booking processes with Rezdy? Start a FREE 21-day trial or book a demo today with our friendly team.

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