Resources / Sales and Marketing

Sales & Marketing

How much do travel agents make and how do they make money?

Here are the two questions you probably came here to find: How much do travel agents make? And How do they make their money?…

[Webinar/ Podcast] Planning a sustainable reseller strategy to maximize your tours & activities bookings in 2022

What are travel and tourism distribution channels?

There’s a dazzling array of ways you can promote and sell your tours or activities these days. But how do you make sense of…

How to market your tourism business: 5 strategies for success

When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is…

Why tour operators should consider developing local strategic partnerships

In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered…

Google Things to do for tour and activity operators

What is Google Things to do? [Update: September 23rd 2021] Google has recently announced Google Things to do, the replacement to Reserve with Google…

How your tour or activity business can celebrate Christmas in July

Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough.…

8 tried & tested ways to sell more tours online in 2021

Are you looking for ways to increase your bookings and sell your tours online with a new sense of excitement? In 2021 and beyond,…

5 biggest online marketing challenges for tourism operators

Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without…

A guide to influencer marketing for tour & activities operators

49% of consumers depend on influencer recommendations, according to the Digital Marketing Institute. That’s a crazy number, this means nearly half of travelers will…

What is a promo code and 3 ways it can drive revenue.

What is a promo code and why do online shoppers who use promo codes spend 24% more than shoppers who don’t? Moreover, 38% of…

Google is making changes to its search ranking algorithm

This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search…

How to get bookings for your experiences through local hotel desks

Tour and activity operators – do you partner with any local hotel desks or concierges?  While many customers now use the convenience of mobile…

How to maximize your tour bookings this Easter holiday

Two main different types of bookings: Direct vs Indirect

No matter what types of tours and activities you offer, you know that you need bookings to thrive. As part of your overall marketing…

Photo sales helping tourism business recover (A Picthrive guest blog)

11.11: Singles’ Day for Tour Operators.

Note: 11-11 is Remembrance Day, which is a memorial day observed in Commonwealth member states since the end of the First World War to…

How to boost your local marketing and SEO visibility using video

A Uscreen Guest Blog – Everyone knows that local marketing is a critical component of business growth. Travel, hospitality, and tour operators know exactly…

4 easy ways to improving your Google Adwords local campaign

By now we’ve all heard the increasing importance of local travel. And as tour operators start to shift focus towards local markets, Google Adwords…

Local SEO for tour operators: 3 actionable steps

What is SEO? For those who are still wondering, SEO stands for Search Engine Optimisation. It’s the process of optimizing your web-presence so that…

The difference between place marketing and destination marketing

The phrases place marketing and destination marketing sound as if they could be synonyms, but they are two distinct marketing concepts. It’s important for…

Maximize your revenue and grow your bookings this holiday season with sales and packages

Updated October 2021 – Most people can sum up the holiday season in a few words: festive, merry, bright and busy. For tour operators,…

The benefits of becoming a GetYourGuide supplier

Customers can find your products on GetYourGuide in two different ways — either by searching by location, or by specific attraction. Read on to…

Distribute vouchers and coupons: Incremental sales

The key to running a successful tour and activity business is to promote your products to everyone — even those who might not normally…

6 Creative ideas for tourism marketing

Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be challenging for you, as…

Building an SEO strategy to increase sales conversion

Building an SEO strategy to increase sales conversion Your digital marketing strategy for business growth at your tour company should include an SEO plan. Search…

How to get the book a tour button on TripAdvisor

It wasn’t that long ago that travelers were going to multiple websites on their laptop or desktop computer to figure out the logistics for…

9 tips for tour operators on working with travel wholesalers

Updated November 2021 – As you build your distribution network and perfect your online distribution strategy, you will want to make sure that you…

Tourism marketing for Lunar New Year 2022

Tourism marketing for Lunar New Year & Red Envelope opportunities The Lunar New Year is one of the biggest celebrations of the year in…

How to get agents to partner with your tourism business

Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build…