Resources / Sales and Marketing

Sales & Marketing

7 ways to building customer loyalty and growing your tour business

A guest blog by Nina Petrov In the new normal and in a post-pandemic world, the tour industry is seeing a rapid resurgence. Now…

How to rank higher on Bing as tour & activity operators

Tour operators should be thinking about optimising their SEO for not only Google, but also, Bing. What is Bing? Bing is Microsoft’s search engine….

Vaxications: How to Tap Into the Industry’s Pent-Up Travel Demand

A guest blog by Dialpad With many pandemic restrictions lifted in 2022 and the number of fully-vaccinated people on a steady rise, so is…

Top Tactics for Social Media Booking Growth in 2022

A guest blog by Instasize Searching through social media has become a natural step for customers before they decide to transact with a business….

9 ways reservation technology helps tour operators get more bookings

An online reservation system for tour operators is going to do more than make your job easier — it’s going to grow your bookings…

5 ways to get more email opt-ins for repeat bookings

A guest blog by Axelle Dervaux 65% of revenue in the global travel and tourism market came from online sales channels in 2020. In…

[Webinar] Getting connected with Groupon Things to do

How blockchain, VR and the metaverse could revolutionize the tourism and experience industries

You’ve probably heard of several new tech phrases making the rounds lately. NFTs, blockchain, Web3, VR tourism, the metaverse, and crypto – what are…

Why use resellers? Tour operators share 4 reasons to work with resellers

“Resellers are too expensive”. It’s a phrase we hear from some operators. However, while some operators shy away from resellers because of the commission,…

The go-to guide to branding for travel and tourism

Picture this: Your tourism guests from one year ago are standing at a barbeque, and in conversation, they happen to rave about the great…

The vital role of social media in tourism marketing

What is the role of social media in tourism marketing and how does it benefit your business? Could #hashtags help grow your guest list? …

3 Distribution network partners that can maximize your international bookings

As many countries start reopening their borders, we can finally start thinking about traveling internationally again. In fact, many travelers are already planning their…

How to find resellers that are right for your tour business

As a tour operator, you may be looking for ways to generate more bookings, gain more exposure, or simply broaden your revenue streams. What…

Introduction to the 5 different types of resellers

No matter what type of tour or activity your business provides, bookings are essential in keeping your business afloat. Direct bookings made through your…

35+ tours and travels business ideas to get excited about

Tired of the 9 to 5, or of being kept at your desk on a beautiful day? Perhaps you’re looking for ways to expand…

11 video marketing tips for tour and activity operators

A guest blog by Nina Petrov Video is no longer an upcoming content marketing trend; it is already an integral part of many marketing…

Working with resellers: how to build margin and add value to your products

“When you build your products, you want to build an extra 25% margin into your products. This margin will open the doors for you…

Working with resellers: 3 things that’ll make your business irresistable to resellers

Have you never heard back from a reseller that you would like to connect with? Or maybe you rejected an agent or reseller’s request…

Working with resellers: the costs of bookings.

“Online travel agents are too expensive”. This is one of the most common phrases we’ve heard operators say. On the surface, 20-25% commission may…

How much do travel agents make and how do they make money?

Here are the two questions you probably came here to find: How much do travel agents make? And How do they make their money?…

[Webinar/ Podcast] Planning a sustainable reseller strategy to maximize your tours & activities bookings in 2022

What are travel and tourism distribution channels?

There’s a dazzling array of ways you can promote and sell your tours or activities these days. But how do you make sense of…

How to market your tourism business: 5 strategies for success

When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is…

Why tour operators should consider developing local strategic partnerships

In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered…

Google Things to do for tour and activity operators

What is Google Things to do? [Update: March 31st, 2022] Google has recently announced Google Things to do, the replacement to Reserve with Google…

How your tour or activity business can celebrate Christmas in July

Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough….

8 tried & tested ways to sell more tours online in 2021

Are you looking for ways to increase your bookings and sell your tours online with a new sense of excitement? In 2021 and beyond,…

5 biggest online marketing challenges for tourism operators

Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without…

A guide to influencer marketing for tour & activities operators

49% of consumers depend on influencer recommendations, according to the Digital Marketing Institute. That’s a crazy number, this means nearly half of travelers will…

What is a promo code and 3 ways it can drive revenue.

What is a promo code and why do online shoppers who use promo codes spend 24% more than shoppers who don’t? Moreover, 38% of…