Resources / Sales and Marketing Sales and Marketing Articles Welcome to the Sales and Marketing blog on Rezdy! Here, you’ll find everything you need to boost your sales, increase your marketing impact, and grow your tour operator business. From marketing strategies to sales techniques, we have you covered. Online Distribution Why tour operators should consider developing local strategic partnerships Strategy & Advice 10 distribution channels your tours and experiences business should be using Promoting Special Events 11.11: Singles’ Day for Tour Operators.
Nation Branding: What it is, and what it means for tour operators Nation branding is an important strategic tool for tour operators who want to offer experiences that embody the values of their country. Campaigns that… Comprehensive Guide to SEO for Tour Operators As the tourism industry continues to evolve towards a more technologically-driven sector, Search Engine Optimization (SEO) for tourism websites becomes an essential element in… Generation Z travel trends and how to attract them to your tours & activities In the ever-evolving landscape of the tourism and travel industry, different generations contribute distinct elements. While millennials, baby boomers and other older generations have… Is a re-engagement strategy worth incorporating into your tourism marketing plan? A guest blog by Assembly Software There’s a general consensus that the tourism industry relies heavily on new customers. But through a re-engagement strategy,… How to write a tourism newsletter that captures readers’ attention A guest blog by SIXGUN A tourism newsletter is a great way to connect with your audience and spread the word about your travel… Guide to tourism distribution channels eBook: Guide to growing your tourism business through distribution & channel management tools How to navigate API connections with resellers As the digital era continues to shape how we explore the world, tour, activity, and attraction operators must expand their digital reach through resellers… Comprehensive Guide to Marketing a Tour Business Whether you’ve been in the tourism industry for decades or just getting started, it’s likely that you’ve found yourself lost in the maze of… How the severe weather in Europe is impacting tourism Europe, known for its picturesque landscapes, historic cities, and vibrant cultures, has long been a top destination for tourists worldwide. With its diverse blend… Case Study: Wendella Tours & Cruises About Wendella Tours & Cruises Founded in 1935, Wendella Tours & Cruises is the original provider of architecture tours in Chicago. With a rich… Attracting the Chinese traveler: seizing opportunities in a global landscape The global tourism industry experienced a severe setback due to strict travel restrictions, resulting in a significant decline in international tourist arrivals and revenue… European tourism trends that are taking shape and shifting the industry After nearly three years after the onset of the global travel restrictions and after years of navigating through local guidelines, regulations, and mandates, the… How can you climb up the rankings of OTAs? A guest blog by GetYourGuide. Many tour owners believe that they cannot optimize or grow their product sales on Online Travel Agency (OTA) platforms… How TikTok travel trends are helping tour operators increase direct bookings All everyone can talk about is how 2023 is the year of the experience. People of all ages are craving authentic experiences that expose… Outlook for the U.S. tourism industry in 2023 Similar to many other countries around the world, the U.S. travel industry came to a screeching halt with the onset of the COVID-19 pandemic…. Why tour operators should resell other tours & activities Updated September 2023 – “Do you know anything else I can do around here?” As an operator in the vibrant and ever-evolving tourism and… Nordic Traveller Report: Tourism Recovery Expected in 2023 In 2020, it felt like the world spun out of control into a complete free fall. Nowhere was that more evident than in the… 5 ways tour and activity operators can make the most of the 2023 FIFA Women’s World Cup The 2023 FIFA Women’s World Cup will take place across Australia and New Zealand from 20 July to 20 August. With events spanning across… With Canada’s tourism reopening, what can Canadian tour operators expect? The past few years have definitely been tough for Canadian tourism. Strict virus protocols have made it hard for international travelers to visit the… Why personalized experiences are key to tourism industry marketing A guest blog by Dialpad Updated February 2024 – The age of digital transformation is, quite literally, transforming marketing strategies within the travel industry… How to increase bookings in a gloomy UK economy The forecast for the UK economy has been dismal for a while now, and consumers have been bracing for the difficulty ahead. The anticipated… What’s new with Google Analytics 4? A guide for tour operators Google Analytics is a phrase often used by marketers to convince you that marketing is really complicated. And with the release of Google Analytics… The benefits that LGBT tourism brings for the industry The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… How to get more email opt-ins and promote your business A guest blog by Authority Hacker It’s been well-documented over the years that the ROI on email marketing can be $30, sometimes even more,… Why both direct and indirect channels are important to tour, activity & attraction operators Where does Apple sell iPhones? Direct to consumer: Apple store and Apple website Retailers: Walmart, Best Buy, JB-Hifi, Harvey Norman and hundreds more Phone… Don’t lose to the low season: 10 tips to increase bookings during the off-peak travel season A guest blog by Dialpad Any tourism-related business knows that the biggest problem that the industry faces is seasonal fluctuations. No matter where you… 7 Ways to Make the Most of the Off-Peak Travel Period Running a tour business is most definitely a fulfilling and rewarding career path. You get to provide people traveling from around the world with… How to get the most out of your blog as a tour operator A guest blog by codeless.co Here’s an interesting fact: close to 90% of all travel planning is conducted online. So, if your digital footprint… The Essential Guide to Instagram Marketing for Tour Operators A guest blog by Kicksta If you’re not using Instagram marketing to build your tour operator brand, you’re missing out. Undeniably one of the… How to rank higher on Bing as tour & activity operators Tour operators should be thinking about optimising their SEO for not only Google, but also, Bing. What is Bing? Bing is Microsoft’s search engine…. Vaxications: How to tap into the industry’s pent-up travel demand A guest blog by Dialpad With many pandemic restrictions lifted in 2022 and the number of fully-vaccinated people on a steady rise, so is… Top tactics for social media booking growth A guest blog by Instasize Searching through social media has become a natural step for customers before they decide to transact with a business…. 5 strategies to increase email opt-ins and repeat bookings A guest blog by Axelle Dervaux 65% of revenue in the global travel and tourism market came from online sales channels in 2020. In… [Webinar] Getting connected with Groupon Things to do Why use resellers? Tour operators share 4 reasons to work with resellers “Resellers are too expensive”. It’s a phrase we hear from some operators. However, while some operators shy away from resellers because of the commission,… The go-to guide to branding for travel and tourism Updated March 2024 – Picture this: Your tourism guests from one year ago are standing at a barbeque, and in conversation, they happen to… Why social media is a must-have marketing channel for tour operators Updated April 2023 – Could #hashtags help grow your guest list? Can TikTok really boost your travel bookings? If you’re running tours or activities… 3 distribution network partners that can maximize your international bookings As many countries start reopening their borders, we can finally start thinking about traveling internationally again. In fact, many travelers are already planning their… How to find resellers that are right for your tour business As a tour operator, you may be looking for ways to generate more bookings, gain more exposure, or simply broaden your revenue streams. What… Types of travel agents & resellers that tour operators can work with Updated March 2024 – The tourism sector is now more competitive than ever, meaning that new or rebranded tour companies often find it difficult… 35+ creative travels and tour ideas for your tourism business Updated August 2023 – Are you weary of the monotonous 9 to 5 routine or feeling confined to your desk on a glorious day?… 11 Tips to Optimize Your Tour Operator Video Marketing Strategy A guest blog by Nina Petrov Video is no longer an upcoming content marketing trend; it is already an integral part of many marketing… Working with resellers: how to build margin and add value to your products “When you build your products, you want to build an extra 25% margin into your products. This margin will open the doors for you… Working with resellers: 3 things that’ll make your business irresistable to resellers Have you never heard back from a reseller that you would like to connect with? Or maybe you rejected an agent or reseller’s request… Working with resellers: the costs of bookings “Online travel agents are too expensive”. This is one of the most common phrases we’ve heard operators say. On the surface, 20-25% commission may… How travel agents make money Updated August 2023 – The global tourism industry has proven to be a lucrative sector, contributing 7.6% to the global GDP in 2022. Travel… [Webinar/ Podcast] Planning a sustainable reseller strategy to maximize your tours & activities bookings in 2022 How do travel and tourism distribution channels work? Updated January 2023 – A tourism distribution channel refers to the stakeholders and methods involved in taking a tourism product from the supplier to… How to market your tourism business: 5 strategies for success When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is… Why tour operators should consider developing local strategic partnerships In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered…