Resources / Sales and Marketing Sales & Marketing Curated resources to help you grow your sales channels and boost your marketing performance. Online Distribution Why tour operators should consider developing local strategic partnerships Strategy & Advice 5 main distribution channels in travel and tourism Promoting Special Events 11.11: Singles’ Day for Tour Operators.
How WorldPride 2023 will boost tourism levels in Australia & New Zealand The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… How to get more email opt-ins and promote your business A guest blog by Authority Hacker It’s been well-documented over the years that the ROI on email marketing can be $30, sometimes even more,… Why both direct and indirect channels are important to tour & activity operators Where does Apple sell iPhones? Direct to consumer: Apple store and Apple website Retailers: Walmart, Best Buy, JB-Hifi, Harvey Norman and hundreds more Phone… Don’t lose to the low season: 10 tips to increase bookings during the off-peak travel season A guest blog by Dialpad Any tourism-related business knows that the biggest problem that the industry faces is seasonal fluctuations. No matter where you… 7 ways to make the most of the low-season travel period Running a tour business is most definitely a fulfilling and rewarding career path. You get to provide people traveling from around the world with… How to get the most out of your blog as a tour operator A guest blog by codeless.co Here’s an interesting fact: close to 90% of all travel planning is conducted online. So, if your digital footprint… The tour operators essential guide to Instagram marketing A guest blog by Kicksta If you’re not using Instagram marketing to build your tour operator brand, you’re missing out. Undeniably one of the… How to rank higher on Bing as tour & activity operators Tour operators should be thinking about optimising their SEO for not only Google, but also, Bing. What is Bing? Bing is Microsoft’s search engine…. Vaxications: How to tap into the industry’s pent-up travel demand A guest blog by Dialpad With many pandemic restrictions lifted in 2022 and the number of fully-vaccinated people on a steady rise, so is… Top tactics for social media booking growth in 2022 A guest blog by Instasize Searching through social media has become a natural step for customers before they decide to transact with a business…. 5 ways to get more email opt-ins for repeat bookings A guest blog by Axelle Dervaux 65% of revenue in the global travel and tourism market came from online sales channels in 2020. In… [Webinar] Getting connected with Groupon Things to do Why use resellers? Tour operators share 4 reasons to work with resellers “Resellers are too expensive”. It’s a phrase we hear from some operators. However, while some operators shy away from resellers because of the commission,… The go-to guide to branding for travel and tourism Picture this: Your tourism guests from one year ago are standing at a barbeque, and in conversation, they happen to rave about the great… The vital role of social media in tourism marketing What is the role of social media in tourism marketing and how does it benefit your business? Could #hashtags help grow your guest list? … 3 distribution network partners that can maximize your international bookings As many countries start reopening their borders, we can finally start thinking about traveling internationally again. In fact, many travelers are already planning their… How to find resellers that are right for your tour business As a tour operator, you may be looking for ways to generate more bookings, gain more exposure, or simply broaden your revenue streams. What… Introduction to the 5 different types of resellers No matter what type of tour or activity your business provides, bookings are essential in keeping your business afloat. Direct bookings made through your… 35+ creative travels and tour ideas for your tourism business Tired of the 9 to 5, or of being kept at your desk on a beautiful day? Perhaps you’re looking for ways to expand… 11 video marketing tips for tour and activity operators A guest blog by Nina Petrov Video is no longer an upcoming content marketing trend; it is already an integral part of many marketing… Working with resellers: how to build margin and add value to your products “When you build your products, you want to build an extra 25% margin into your products. This margin will open the doors for you… Working with resellers: 3 things that’ll make your business irresistable to resellers Have you never heard back from a reseller that you would like to connect with? Or maybe you rejected an agent or reseller’s request… Working with resellers: the costs of bookings. “Online travel agents are too expensive”. This is one of the most common phrases we’ve heard operators say. On the surface, 20-25% commission may… How much do travel agents make per booking and where does the money come from? Here are the two questions you probably came here to find: How much do travel agents make? And How do they make their money?… [Webinar/ Podcast] Planning a sustainable reseller strategy to maximize your tours & activities bookings in 2022 what are the main types of tourism distribution channels? Updated September 2022 – There’s a dazzling array of ways you can promote and sell your tours or activities these days. But how do… How to market your tourism business: 5 strategies for success When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is… Why tour operators should consider developing local strategic partnerships In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered… Growing and running a charter boat business: the go-to guide Running your own charter boat, fishing or yacht business? You’re living the dream of many as you spend your days by the water. But… Google Things to do for tour and activity operators What is Google Things to do? [Update: March 31st, 2022] Google has recently announced Google Things to do, the replacement to Reserve with Google… How can tour operators celebrate World Tourism Day 2021 World Tourism Day (sometimes referred to as International Tourism Day) is an annual event celebrating the tourism industry as a whole. In 2021, this… How your tour or activity business can celebrate Christmas in July Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough…. How to sell tours online & get more bookings Are you looking for ways to increase your bookings and sell your tours online with a new sense of excitement? In 2021 and beyond,… 5 biggest online marketing challenges for tourism operators Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without… What’s in a name? Creating the right name for your tourism business Would you be more likely to book with The Windsurfing Company, or with Epic Windsurfing Adventures? Your tourism business name can make all the difference… A guide to influencer marketing for tour & activities operators 49% of consumers depend on influencer recommendations, according to the Digital Marketing Institute. That’s a crazy number, this means nearly half of travelers will… No tourism operator is an island: why services and support can help you grow For many tourism business owners, going it alone can be a point of pride. But in modern times, doing so could potentially hold your… How a coupon marketing strategy and promo codes can drive tour bookings Updated November 2022 – Everyone can recall a time when they received a promo code that they were excited to use – or maybe… Google is making changes to its search ranking algorithm This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search… How to get bookings for your experiences through local hotel desks Tour and activity operators – do you partner with any local hotel desks or concierges? While many customers now use the convenience of mobile… How tour operators can prepare for the Trans-Tasman (Australia- New Zealand) travel bubble How tour operators can prepare for ‘Vaccine Holidays’ Across the world, several COVID-19 vaccines are being distributed to ready and willing adults. These vaccines are the light that many have been waiting… How to maximize your tour bookings this Easter holiday Two main different types of bookings: Direct vs Indirect No matter what types of tours and activities you offer, you know that you need bookings to thrive. As part of your overall marketing… 6 ways to ensure a memorable tourism experience without discounting Updated November 2022 – We all know that travelers explore the world to experience different tourist destinations and create memorable moments. As a tour… Net commission vs percentage commission As a tour and activity provider, you need to be able to diversify your business not only by marketing directly to your customers, but… Beaconstac: How can tourism businesses leverage contactless solutions Social media had a powerful impact on the global tourism industry. Travel enthusiasts searched the web and networking platforms for ideas. They also relied… Photo sales helping tourism business recover (A Picthrive guest blog) Black Friday for tour operators. Leverage the holiday without cutting margins. Black Friday is for tour operators. In a year where part of almost everyone’s lives has moved online, whether it’s meetings, visits or shopping,… How to capitalise on Singles’ Day for tour operators 11.11: Singles’ Day for Tour Operators. Note: 11-11 is Remembrance Day, which is a memorial day observed in Commonwealth member states since the end of the First World War to…
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