Resources / Sales and Marketing / Marketing Marketing Articles Our Marketing blog is your go-to source for the latest marketing trends and best practices for your tour operator business. From social media to email marketing, we share expert advice and resources to help you reach more guests and drive more bookings.
Destination Nation Branding: What it is, and what it means for tour operators Nation branding is an important strategic tool for tour operators who want to offer experiences that embody the values of their country. Campaigns that… Markets & Segments Generation Z travel trends and how to attract them to your tours & activities In the ever-evolving landscape of the tourism and travel industry, different generations contribute distinct elements. While millennials, baby boomers and other older generations have… Marketing Materials Is a re-engagement strategy worth incorporating into your tourism marketing plan? A guest blog by Assembly Software There’s a general consensus that the tourism industry relies heavily on new customers. But through a re-engagement strategy,… Marketing Materials How to write a tourism newsletter that captures readers’ attention A guest blog by SIXGUN A tourism newsletter is a great way to connect with your audience and spread the word about your travel… Markets & Segments How the severe weather in Europe is impacting tourism Europe, known for its picturesque landscapes, historic cities, and vibrant cultures, has long been a top destination for tourists worldwide. With its diverse blend… Markets & Segments Attracting the Chinese traveler: seizing opportunities in a global landscape The global tourism industry experienced a severe setback due to strict travel restrictions, resulting in a significant decline in international tourist arrivals and revenue… Markets & Segments European tourism trends that are taking shape and shifting the industry After nearly three years after the onset of the global travel restrictions and after years of navigating through local guidelines, regulations, and mandates, the… Marketing Materials How TikTok travel trends are helping tour operators increase direct bookings All everyone can talk about is how 2023 is the year of the experience. People of all ages are craving authentic experiences that expose… Markets & Segments Outlook for the U.S. tourism industry in 2023 Similar to many other countries around the world, the U.S. travel industry came to a screeching halt with the onset of the COVID-19 pandemic…. Markets & Segments Nordic Traveller Report: Tourism Recovery Expected in 2023 In 2020, it felt like the world spun out of control into a complete free fall. Nowhere was that more evident than in the… Markets & Segments 5 ways tour and activity operators can make the most of the 2023 FIFA Women’s World Cup The 2023 FIFA Women’s World Cup will take place across Australia and New Zealand from 20 July to 20 August. With events spanning across… Markets & Segments With Canada’s tourism reopening, what can Canadian tour operators expect? The past few years have definitely been tough for Canadian tourism. Strict virus protocols have made it hard for international travelers to visit the… Marketing Basics Why personalized experiences are key to tourism industry marketing A guest blog by Dialpad Updated February 2024 – The age of digital transformation is, quite literally, transforming marketing strategies within the travel industry… Markets & Segments How to increase bookings in a gloomy UK economy The forecast for the UK economy has been dismal for a while now, and consumers have been bracing for the difficulty ahead. The anticipated… Guides Marketing Basics What’s new with Google Analytics 4? A guide for tour operators Google Analytics is a phrase often used by marketers to convince you that marketing is really complicated. And with the release of Google Analytics… Markets & Segments The benefits that LGBT tourism brings for the industry The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… Marketing Channels How to get more email opt-ins and promote your business A guest blog by Authority Hacker It’s been well-documented over the years that the ROI on email marketing can be $30, sometimes even more,… Promoting Special Events Don’t lose to the low season: 10 tips to increase bookings during the off-peak travel season A guest blog by Dialpad Any tourism-related business knows that the biggest problem that the industry faces is seasonal fluctuations. No matter where you… Promoting Special Events 7 Ways to Make the Most of the Off-Peak Travel Period Running a tour business is most definitely a fulfilling and rewarding career path. You get to provide people traveling from around the world with… Marketing Basics How to get the most out of your blog as a tour operator A guest blog by codeless.co Here’s an interesting fact: close to 90% of all travel planning is conducted online. So, if your digital footprint… Guides Instagram Marketing The Essential Guide to Instagram Marketing for Tour Operators A guest blog by Kicksta If you’re not using Instagram marketing to build your tour operator brand, you’re missing out. Undeniably one of the… Search Engine Marketing How to rank higher on Bing as tour & activity operators Tour operators should be thinking about optimising their SEO for not only Google, but also, Bing. What is Bing? Bing is Microsoft’s search engine…. Marketing Materials Top tactics for social media booking growth A guest blog by Instasize Searching through social media has become a natural step for customers before they decide to transact with a business…. Marketing Channels 5 strategies to increase email opt-ins and repeat bookings A guest blog by Axelle Dervaux 65% of revenue in the global travel and tourism market came from online sales channels in 2020. In… Marketing Basics The go-to guide to branding for travel and tourism Updated March 2024 – Picture this: Your tourism guests from one year ago are standing at a barbeque, and in conversation, they happen to… Marketing Materials Why social media is a must-have marketing channel for tour operators Updated April 2023 – Could #hashtags help grow your guest list? Can TikTok really boost your travel bookings? If you’re running tours or activities… Markets & Segments 35+ creative travels and tour ideas for your tourism business Updated August 2023 – Are you weary of the monotonous 9 to 5 routine or feeling confined to your desk on a glorious day?… Marketing Materials 11 Tips to Optimize Your Tour Operator Video Marketing Strategy A guest blog by Nina Petrov Video is no longer an upcoming content marketing trend; it is already an integral part of many marketing… Marketing Basics How to market your tourism business: 5 strategies for success When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is… Promoting Special Events How can tour operators celebrate World Tourism Day 2023 Updated September 2023 – World Tourism Day (sometimes referred to as International Tourism Day) remains an annual celebration of the tourism industry. In 2023,… Promoting Special Events How your tour or activity business can celebrate Christmas in July Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough…. Marketing Basics 5 biggest online marketing challenges for tourism operators Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without… Marketing Basics What’s in a name? Creating the right name for your tourism business Would you be more likely to book with The Windsurfing Company, or with Epic Windsurfing Adventures? Your tourism business name can make all the difference… Guides Marketing Channels A guide to influencer marketing for tour & activities operators 49% of consumers depend on influencer recommendations, according to the Digital Marketing Institute. That’s a crazy number, this means nearly half of travelers will… Marketing Basics How a coupon marketing strategy and promo codes can drive tour bookings Updated November 2022 – Everyone can recall a time when they received a promo code that they were excited to use – or maybe… Marketing Materials Google is making changes to its search ranking algorithm This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search… Destination How to get bookings for your experiences through local hotel desks Tour and activity operators – do you partner with any local hotel desks or concierges? While many customers now use the convenience of mobile… Markets & Segments How tour operators can prepare for the Trans-Tasman (Australia- New Zealand) travel bubble Markets & Segments How tour operators can prepare for ‘Vaccine Holidays’ Across the world, several COVID-19 vaccines are being distributed to ready and willing adults. These vaccines are the light that many have been waiting… Promoting Special Events How to maximize your tour bookings during Easter holidays Updated February 2024 – While many use the winter holidays as an excuse to travel and visit family members who live abroad, the Easter holidays… Marketing Basics 6 ways to ensure a memorable tourism experience without discounting Updated November 2022 – We all know that travelers explore the world to experience different tourist destinations and create memorable moments. As a tour… Marketing Basics Beaconstac: How can tourism businesses leverage contactless solutions Social media had a powerful impact on the global tourism industry. Travel enthusiasts searched the web and networking platforms for ideas. They also relied… Promoting Special Events Black Friday travel deals: how tour operators can maximize sales Updated October 2023 – Black Friday and Cyber Monday are no longer just for retailers; they’re also prime opportunities for tour operators to boost… Promoting Special Events How to capitalise on Singles’ Day for tour operators Promoting Special Events 11.11: Singles’ Day for Tour Operators. Note: 11-11 is Remembrance Day, which is a memorial day observed in Commonwealth member states since the end of the First World War to… Search Engine Marketing How to improve local business visibility using video SEO A Uscreen Guest Blog – Everyone knows that local marketing is a critical component of business growth. Travel, hospitality, and tour operators know exactly… Digital Ads 6 ways to optimize your Google Ads local campaigns Updated December 2022 – There’s no doubt that Google is one of the most popular search engines used by billions every day. It’s definitely… Facebook Marketing Four Facebook Advertising tools to help you run more effective Facebook Ads Facebook Ads. You’ve seen it, you’ve heard about it and most likely, you’ve done it. Facebook Ads are the cornerstone of almost every digital… Search Engine Marketing Local SEO for tour operators: 4 actionable steps What is SEO? For those who are still wondering, SEO stands for Search Engine Optimization. It’s the process of optimizing your web presence so… Marketing Basics Early Bird Discounts: An Opportunity for Tour Operators During COVID-19 It might be hard to think of the world after COVID-19 with the sheer volume of news coming through on the pandemic. However, we’ve… Destination Destination marketing vs place marketing strategy: what you need to know As a tour operator, it’s important to know how you can boost tourism within your local area. This begins with understanding the difference between…