Resources / Sales and Marketing / Marketing / Marketing Materials Marketing Materials Check out our marketing learning materials, written with tour operators in mind.
Marketing Materials Is a re-engagement strategy worth incorporating into your tourism marketing plan? A guest blog by Assembly Software There’s a general consensus that the tourism industry relies heavily on new customers. But through a re-engagement strategy,… Marketing Materials How to write a tourism newsletter that captures readers’ attention A guest blog by SIXGUN A tourism newsletter is a great way to connect with your audience and spread the word about your travel… Marketing Materials How TikTok travel trends are helping tour operators increase direct bookings All everyone can talk about is how 2023 is the year of the experience. People of all ages are craving authentic experiences that expose… Marketing Materials Top tactics for social media booking growth A guest blog by Instasize Searching through social media has become a natural step for customers before they decide to transact with a business…. Marketing Materials Why social media is a must-have marketing channel for tour operators Updated April 2023 – Could #hashtags help grow your guest list? Can TikTok really boost your travel bookings? If you’re running tours or activities… Marketing Materials 11 Tips to Optimize Your Tour Operator Video Marketing Strategy A guest blog by Nina Petrov Video is no longer an upcoming content marketing trend; it is already an integral part of many marketing… Marketing Materials Google is making changes to its search ranking algorithm This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search… Marketing Materials Master Class Chapter 1: Your Website. The Power of Style. Dress to Impress. Marketing Materials Master Class Chapter 2: Advertising. The Power of Asking. In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually… Marketing Materials Master Class Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Marketing Materials Master Class Chapter 3: Social Media. The Power of Social Proof. In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with… Marketing Materials Master Class Chapter 4: Competitor Analysis. In 2012, an old man stumbled upon a basketball court in Bloomfield, New Jersey. But for some reason, the old man who everyone thought… Marketing Materials Master Class Chapter 6: Content: How to talk to anyone. In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views…. Marketing Materials Master Class Chapter 6.5: How to attract tourists with effective story-telling Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because… Marketing Materials Master Class Chapter 7: Marketplace. An additional place to sell. In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited… Marketing Materials Distributing Vouchers and Coupons: Boosting Incremental Sales The key to running a successful tour and activity business is to promote your products to everyone — even those who might not normally… Marketing Materials 9 tips for writing the perfect tour description for your travel business Updated December 2021 – While surfing the web, travelers are often bombarded with information about any given destination. A quick Google search of “things… Marketing Materials Google Local Guides: How can it benefit your tour business? In the tech industry, Google has earned a reputation of being an innovator as well as a trend-setter. Industry insiders know that as soon… Marketing Materials 5 effective tourism advertising tactics for tour and activity businesses Updated May 2023 – In the tourism industry, advertising plays a crucial role in attracting new customers and growing your business. With so many… Marketing Materials 3 steps to effective tour operator brochure marketing Updated February 2023 – As tour and activity operators, marketing and promoting your services are essential when looking to reach a wider audience. Brochures… Marketing Materials Webinars How to Get More Bookings with Coupons By the end of the webinar, you will understand how to integrate coupons and gift cards into your marketing strategy. You will learn: Why coupons… Marketing Materials Using Google Analytics to Track Visitors and Reservations Google Analytics measures the number of visitors your website gets, how they get there (direct traffic, search engines, email campaigns, referring traffic or social…