More than 30 billion photos have been shared on Instagram, and people using the app will spend about 21 minutes each day browsing their feeds.

There’s no doubt that Instagram is the rising star in the social media world, and tour and activity providers should focus on increasing their presence on this site.

It’s an app that shares only images — which is perfect for tour and activity providers who are trying to market their experiences and destinations.

With 300 million users actively using the site each month, it’s an amazing way to increase your online presence and reach potential customers that you might never discover otherwise.

The following tour and activity providers got it right when developing their Instagram accounts. Here’s what they are doing right:

Malibu Wine Safaris

Malibu Wine Safaris combines the excitement of a safari adventure with the delicious thrill of trying new wines into one unique activity.

The company’s Instagram page has a whopping 3,200 followers, and that might largely be due to the fact that they follow 5,400 people.

tour operator examples malibu wine safaris


When you are creating your Instagram account for your tour and activity company, follow as many people as you can. This will help increase your exposure and will encourage others to follow your page.

In addition, the company posts visually-appealing photos without heavy filters, giving users an accurate idea of what they can expect when they book a tour through them.

Calypso Star Charters

Calypso Star Charters offers travelers the chance to swim with the sharks in a cage-diving experience, and its Instagram account is about as active as the tours.

With 107,000 followers, this company owes its success on Instagram to the fact that it posts photos as frequently as possible.

The company posts about 2-3 photos each day, showing visitors examples of the amazing wildlife they see on their tours — including plenty of sharks, up close and personal.

tour operator examples calypso star charters


Tour and activity providers will find that their followers interact with them more on Instagram if they post photos sporadically throughout the day, as this will help keep their posts higher up on the feeds.

Melbourne by Foot

Melbourne by Foot is a walking tour company that provides small groups with the chance to get to learn more about the culture of Melbourne.

The Melbourne by Foot Instagram account is active and informative, and each photo that is posted is interesting and invites further inquiries. The company’s photography style is eclectic, and the photos are designed to engage users on the site.

tour operator examples melbyfoot


They earn lots of likes on the photos that they post, and they have more than 1,300 followers on their page. Tour and activity providers should be creative about the photos that they post, as it will spark interest and curiosity in their potential customers.

Instagram is just one social networking site that tour and activity providers can use in order to increase their online presence.

Rezdy, an online booking system designed specifically for tour and activity providers, works with your social media pages in order to help you increase your online bookings directly.

You can start your free trial today, and you can learn more about social networking and its importance in the industry by reading our social media ebook.

social media for tours and activities

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