By Blake Ng — 24 Sep 2018
In our GDPR series, we explore the impact that these new regulations will have on tour and activity operators.
Best Practices for Tours and Activities GDPR 2018 Series:
Part 1: GDPR and the Travel Industry
Part 2: Data Collection and Privacy
Part 3: Marketing Consent
Part 4: Marketing Lists
Part 5: Policies and Processes
Part 6: Data Retention
Part 7: Workforce Data
Part 8: Privacy by Website Design
Tour and activity providers have discovered that data is the key to customizing their products, growing their business and increasing their bookings. However, with the new GDPR laws in place, most tour and activity companies are going to have to change the way they think about data and adjust their data collection policies and processes.
The GDPR went into effect on May 25, 2018, and it’s going to be strictly enforced. Businesses who are based out of European Union states as well as businesses who have customers who reside in the European Union must be compliant with the regulations. Rezdy has developed a blog series that discusses the various aspects of the GDPR and how it will impact the tour and activity industry. Data retention, in particular, must be looked at.
When data is collected by a business and then subsequently stored for future use, that is considered to be data retention. The key thing to note about data retention and GDPR is that businesses cannot simply change their data retention policies and processes moving forward. They have to evaluate all data that is currently stored in their system and verify that it is in compliance with the GDPR laws.
Read more: 4 Ways Travel Brands can Stay Relevant in Data-Driven Industry
Data retention is a pivotal part of your tour and activity business, and can help you create the right products for your target market segments. To continue learning more about data retention and other aspects of your business that will be impacted by the GDPR, follow the rest of our Rezdy blog series on this topic.