By Blake Ng — 11 Feb 2020
Now is the best time of year to start setting goals for your business and creating an actionable plan to grow the bookings at your tour and activity company. As you consider new products or packages that you might offer to your target market segments, you also will want to think about expanding your distribution network.
It’s important to have a distribution network filled with a diverse range of agents, but there are many benefits to bolstering your network with in-destination resellers.
In-destination resellers are distribution agents that are located in your region or destination. They often have a better understanding of your target market segment than international agents, who are less likely to offer a personalized booking experience. In-destination resellers include:
There are many reasons why you should focus your distribution network on in-destination resellers. Here are a few benefits of partnering with hotel concierges and visitor information centers:
Of course, the only way to expand your distribution network and effectively resell your tours and activities is to have the right technology in place. Rezdy is an online booking solution designed for the tour and activity sector. With Rezdy, you also get access to an innovative channel manager that broadcasts your live rates and availabilities across your distribution network. Your agents, including in-destination resellers, can book directly through your channel manager and instantly earn a commission.
If you enjoyed this article – Help Your Local Economy by Working With In-Destination Resellers in Your Area – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.