By Taz Bareham — 18 May 2017
There is no scientific formula for creating an effective distribution strategy. Tour and activity operators have to consider several factors that are unique to their own businesses in order to decide on a distribution plan that will work best for them. Even still, once a distribution strategy has been created and implemented, it cannot be considered a complete project. Your distribution strategy will need to grow and develop along with your company, and should consistently evolve throughout the course of time.
Developing your distribution strategy is an important part of managing your business, particularly in a highly-competitive industry such as travel. You need to consider the unique needs of your own tour and activity company, and identify the type of traveler who will be most interested in your product. This will help you get started as you build your distribution network. In order to understand the power of an effective distribution network and to learn more about partnering with new agents, you will want to download the Rezdy online distribution ebook today.