By Taz Bareham — 5 Nov 2015
Tour providers can create promotions for their tours and activities in order to generate buzz about their business, book additional tours during the off-season or drive a boost in revenue for a particular month. These promotions might offer customers a discount on a particularly popular tour, or they might offer an enhanced experience that includes a free souvenir or an additional activity. When creating a promotion, tour operators should understand the importance of incremental sales.
Incremental sales are defined as the number of tours and activities sold through a sales promotion in excess of the estimated number that would have been sold without the promotion. Essentially, these are the sales that are generated as a direct result of the promotion, and that would not have been possible if the promotion was not created. A solid promotion will drive a significant amount of incremental sales for the tour and activity provider, making the discount or extra products worthwhile for the business.
As part of the distribution strategy, tour and activity providers should work with agents who can resell their tours and activities in order to reach a larger audience. These are the best agents to work with in order to boost incremental sales for your travel business: